Media literacy encourages people to ask questions about what they watch, read and listen to. Specifically, it is the ability to access, analyze, evaluate and create messages in a wide variety of print, visual and electronic media. It includes understanding the differences among media and also understanding who produces different messages in different media, for which audiences, and for what purposes. In short, media literacy is critical understanding of all media.
The LAMP (Learning About Multimedia Project) provides critical media literacy skills to the inter-related groups of youths their parents and educators throughout New York City.