The LAMP is a non-profit organization creating a grassroots movement to reform and improve media. This is achieved through free media literacy workshops and public events for youth, parents and educators.
What is Media Literacy
Media literacy is knowledge about your mediated environment. This includes media messages you receive or produce, and technology you use every day for work, school, information, entertainment and personal relationships. To be media literate is to be critical and empowered in a world saturated with media.
“I find myself criticizing a commercial or turning the channel when I don’t like it. I did not do this before [the LAMP workshop]. To me, learning what people exclude from commercials to influence people really helped me realize that not all commercials are honest.”
– Student, Making an Un-Commercial
“I came away on Sunday feeling a great sense of encouragement that it isn’t too late for me to join in on the Web 2.0 experience. When one reaches a certain age in the world today, it is sometimes difficult not to feel overwhelmed by how quickly and relentlessly technology evolve. Your help has made it quite a bit easier to grasp.” - Joe Santangelo, student; On the Web