Archive for December, 2008

Kids as Super-Consumers: Creepy!

Friday, December 19th, 2008

I highly recommend a video called Consuming Kids which has just been released by the Media Education Foundation. You can see a 5-minute trailer by clicking here.

We know kids are attracted to television commercials, and are, for the most part, impressed by catchy ad messages, wherever and whenever these ads catch their attention. I see the attraction in my own children, though I try my best to point out to them the flaws in the messages every chance I get. As a result, my 10 year-old has become a bit cynical. Good for him.

What most people may not know is the lengths to which marketers go to shape children into consumers – even going so far in their “research” as to visit the homes of these malleable little spenders, talking to them about what they eat, what they wear, and what they like to do, all in the interest of figuring out the best way to sell to them. The marketers also get the wee friends involved, since it’s best for marketing practitioners to witness kiddie group think. The worst part is that not only do the marketers talk at length, and intensely, with these burgeoning consumers, they also just sit and watch them—with the video camera running. As one critic featured in Consuming Kids aptly explained, it’s just absolutely creepy!

The video is a must-watch for parents. It reminds me of a kiddie version of “cool hunting,” a practice explained in the PBS documentary Merchants of Cool, where marketers penetrate the minds of urban youth trendsetters, looking for ideas to steal so they can brand their sodas, sneakers and other products using techniques that continuously associate those products with the latest, hippest trends.

The irony is that it’s just so uncool to shape children into consumers. I realize it’s been happening for a long time, and that it’s virtually impossible to steer clear from it. After all, how did we get into this financial mess in the first place? But thank goodness for a video like Consuming Kids, which lays it out there–cynical marketers, cutesy advertising, the resulting eternally dissatisfied children slathered in advertising–all of it.

Truth be told, kids need to watch this, too. I’ll get my 10-year-old to sit down and watch. Maybe we’ll get a viral anti-marketing thing going at his school, for the kids and the parents.

–Katherine Fry

Where’s the fat?

Wednesday, December 17th, 2008

New York Gov. David Paterson has proposed a 15 percent tax on non-diet sugary soft drinks in order to generate more revenue. It’s proposed that nearly $400 Million would be generated by the state’s sugary soft drink consumers. It’s being called an “obesity tax” because it will supposedly discourage people from ponying up the extra dough for their sweeter beverages. I understand the reasons for this, especially when you view it in the context of our childhood obesity epidemic. Children and teenagers who consume a large number of soft drinks would possibly think twice if they had to dole out more money. But here’s the catch.

Youth do not just drink sugary beverages because of their taste. Both the major soda companies market their products with advertising budgets in the billions. In 2007, Pepsi and Coca-Cola spent a combined $2 Billion dollars on advertising in the US alone – across all media. And both companies are known to wage ad wars where they enlist the very icons youth look to emulate, rock stars, athletes and pop singers who hawk their product’s lifestyle as being in touch (“Choice of a new generation” anyone?) – enabling a better time.

Making their soda pop more expensive will only partially solve the issue. You also need to make them understand how the advertisements they see everywhere influence their choices, and ultimately their life. This is a basic need if we are truly to address an issue as large as one we’re calling an epidemic.

Will the Internet limit free speech for students?

Monday, December 15th, 2008

How far should freedom of speech and the press extend, anyway? It’s a question that keeps coming up in this country whenever we develop new ways to communicate.

The First Amendment to our Constitution was written when speech and print were the predominant means available for political and social discourse. But as each new communication technology–first broadcasting and now the Internet and other digital means–has developed, we take another look at what freedom of speech and the press ought to mean when a new environment for discourse is created. Whose rights should be curbed, and under what circumstances? Underpinning these new inquiries is a fear of the social implications of the new communication technology/environment,especially where young people are concerned. How can we control them?

The Philadelphia Inquirer just reported that the Hermitage School District in western Pennsylvania is appealing a judge’s decision that a high school student had not violated a school’s civility code by things he posted in a MySpace profile. The profile, first posted in 2006, was bogus. It was a parody profile that the student, Justin Layshock, made up, attaching his high school principal’s name and image. The student was making fun of his principal, and was, according to the attorney representing the district, being vulgar about it, thus violating the school’s civility code.

The school district wrought heavy discipline on Justin who was represented by the American Civil Liberties Union in a suit Justin’s parents brought against the school district. That judge ruled in favor of the student, and now the decision is under appeal in a Federal Appeals Court in Philadelphia.

Without going into all of the details here, it seems the Appeals Court will uphold the first judge’s ruling. What I really mean to say is, if I were a judge hearing the appeal, I’d uphold the decision. Why? Because the comments were made on MySpace and, as the first judge declared, that’s not in school, and it’s out of the jurisdiction of school.

Now, there could possibly be a libel case in there, if the principal could sufficiently prove malice, irreparable harm to his reputation, and a host of other things, but this was a case about a student saying something kind of nasty about a school authority figure—which happens all the time. Except this time it was on a social networking site where young people post lots of things that they used to just say to each other face to face or on the telephone. And it wasn’t posted on a school computer, using a school’s server. It was away from school, on his grandmother’s computer, no less.

Understandably, the whole incident is upsetting to the principal and other school figures, and probably lots of other people. But the big issue here is preserving freedom of speech. Even if it’s not pleasant speech, and even if it’s speech by a minor who probably deserves some kind of reprimand.

Maybe the reprimand could come by way of giving this young person—and all young people—a better understanding of the ramifications of speech on the Internet, particularly via social networking sites. Who wants to go through all of this kind of legal wrangling, anyway?

Instead of fearing this medium, these social networking sites, it’s best to take a breath, accept that we, all of us who use the Internet for a host of things everyday, are part of a new communication environment. And it’s challenging us while it’s changing us. That’s what environments do. We’re being shaped and it’s sometimes frightening, and we want to protect young people from this thing we don’t understand.

It’s best to offer measured guidance about wise uses of social networking sites—maybe uses that aren’t depraved. But let’s not censor anyone anew just because of the new means of communicating. And let’s listen to those—many of them students–who use the sites without fear. We can probably learn a lot from each other.

–Katherine Fry, Ph.D., LAMP Education Director

Holiday greetings from Doc and D.C.

Wednesday, December 10th, 2008

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Happy Holidays from the LAMP!

2009 Toy of the Year Nominations

Wednesday, December 3rd, 2008

The Toy Industry Association has announced the nominees for 2009 Toy of the Year.  And since it’s the holidays, we thought we’d look at the toys in the Educational and Electronic toy categories to help you make smart gift choices this year–and of course we wanted to see which ones are incorporating media!  You can view the entire list of nominees here.

EDUCATIONAL TOY OF THE YEAR

Computer Cool School by Fisher Price: This kid-friendly keyboard attaches to your home computer, and includes a CD-ROM which needs to be installed (one time only) before the games begin.  Kids can use the special keyboard to navigate the program and do activities related to math, science, reading, art, vocabulary and more–all while learning the basics of using a computer.

Idbids Eco-Friendly Starter Kit by Idbids: The Idbid characters consist of Scott the Cloud, Lola the Flower or Waverly the Water Drop.  Each kit uses one of the characters to teach kids about the environment, including a storybook, Field Guide of small things kids can do to make a difference, and an online rewards program where kids get a certificate for completing their Field Guide mission.

TAG Reading System by Leapfrog: This pen-like device is used concurrently with a selection of over 20 books.  As the pen touches the page, it “reads” the words on the page, providing audio as they learn to read.  The pen has different settings which can be used for different reading levels.

Zillions Touchscreen ATM by Summit Products: This fancy piggy bank replicates an actual ATM to help kids learn about withdrawing money, saving money and how to count money.

V-Motion Active Learning System by Vtech: A wireless gaming console that works with your television for your kids to play learning and developmental games with characters like Scooby-Doo, Thomas the Tank Engine, WALL-E and others.

Discovery Kids Smart Animals Scanopedia by Jakks Pacific: A wand scans a barcode on Smart Animal figures to give more information about the animal, like what sound they make, what they eat, etc.  The wand can also be used with the provided poster for more activities.

EyeClops Bionicam by Jakks: This is essentially a microscope.  Kids look at specimens with the camera, save them to the camera’s flash drive, and can look at them more closely on the computer or share with friends online.

ELECTRONIC ENTERTAINMENT TOY OF THE YEAR

Ultimate WALL-E Programmable Remote Control Robot by Disney: Based on the movie, this robot interacts with you to play music, dance and talk to you, all by using a remote control.

Imaginext Spike, the Ultra Dinosaur by Fisher-Price: Use a remote control to make Spike walk, stand, blink and more.

Fur Real Friends Biscuit My Lovin’ Pup by Hasbro: Looks like a dog, and responds to your voice to perform tricks and play.

U-Dance by Tiger Electronics: This is a wireless mat-free dancing game.  Players have motion-sensor detectors, and use their movements to control the game.  Kids dance to songs, or simulate running on a treadmill for a workout.

KidiJamz Studio by Vtech: The keyboard acts a mixing station, allowing kids to record and create their own songs.  Kids can use their voice, preprogrammed songs and sound effects as well.

RS Tri-bot by WowWee: A robot friend who dances, runs, tells jokes and stories.

Land of the Wired? FCC and Free Internet Access

Monday, December 1st, 2008

In this economy, just about everyone is looking to cut costs that aren’t necessities.  Maybe that means cancelling a few magazine subscriptions, downgrading a gym membership or opting for a smaller cable package–but what about the Internet?  Depending on the quality and speed of your connection, the cost for having Internet in your home can run a rough average of $50/month, or $600 each year.  And that’s not even factoring in any data plans you might have for a smartphone.  What if you didn’t have to pay for Internet or Wi-Fi at all?

Sure, you’d save money, but under the plan being discussed at this month’s FCC meeting, your connection would also be a little bit slower and a little bit censored.  Part of the deal is that the content would have to be porn-free, and free of any other content that might be deemed unsuitable for children.  This makes sense to an extent, since of course a government agency doesn’t want to be seen as an enabler for inappropriate material.  According to lobby group M2Z Networks, if you decide to pay for the premium service to get a faster connection, you can turn the filter off, which is not too different from parental control options that exist with most other service providers and some browsers.

I’m for free Internet, but I also believe that with it must come a better understanding of filters.  It is too easy for a filter to act as the only form of online oversight in the home, and parents have to know that they don’t always work.  Most filters (including the one that the FCC would use) operate based on key words and phrases which are found in domain names; for example, a filter might block anything from a domain with the word ’sex’ in the name.  However, this can work against certain websites that are largely undeserving of being censored for young people.

Case in point: In college, I produced and directed my university’s production of “The Vagina Monologues,” which ran simultaneously with hundreds of other productions of the play around Valentine’s Day.  Sponsored by Eve Ensler’s V-Day Foundation, each production raised money for charities dealing with domestic abuse, rape, HIV/AIDS and the like.  All the producers and directors could communicate with each other through emails and a discussion board.  One day, I read about a woman producing the show tried to visit the V-Day website at a school library, only to find it was blocked by the school for containing keywords that triggered the university’s filter.  This was problematic for her in terms of getting information she needed to produce the play, providing details about the show for ticketholders, gaining additional sponsorships and more.  The irony, of course, was that her university was essentially blocking her proactive efforts to combat sex crimes.

So, yes, I’m for free Internet.  I really believe that in our modern world, the web is becoming more and more essential to gaining vital information for finding health care, applying to school, finding a job and managing your finances.  A computer lab is virtually useless if none of the machines can connect to the web.  Some wireless providers fear that free services will threaten their very existence, but I think it will only encourage them to be more innovative and adapt to change, just like every other industry.  However, with free and open access comes great responsibility in learning how to use it.  That responsibility lies squarely with schools, parents, librarians and other role model figures.  If all runs smoothly, free Internet and wi-fi could come to you as early as this summer.  Will you be ready?

For more on filters and having a positive online experience, please download our freeLAMPlit resource guide, “A Beginner’s Guide to Going Online.”

–Emily Long

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