Archive for September, 2009

Vaccination for the media?

Friday, September 25th, 2009

As some of you may know, I am the co-chair of the Youth Services Committee for Brooklyn’s Community Board Six. I’ve served on the committee for several years, and in fact The LAMP was born from my work there. Last night we had our first meeting of the year, and were given a presentation by a representative from the New York City Health Department about the steps they are taking to combat the seemingly imminent H1N1 virus. The information she provided was excellent, and if you live in the city I do suggest you visit the flu information section of the DOH website.

When we arrived at the obligatory Q&A portion of the presentation, I raised my hand and asked if, among the various public awareness campaigns planned, they had anything in place to address misinformation from the media. The response was essentially that they have a PR department.

Really? That’s it?

When the H1N1 virus first broke last spring, the media descended on the story with zeal. Of course, it is part of the job of news media to keep us informed, but what happened last spring went far beyond adequate coverage, both in the volume of stories reported and the level of drama within them.  As reported by the Pew Center for Excellence in Journalism, 31% of the news stories sampled in the week of April 27-May 3 were about the H1N1 virus–as PEJ further points out, this was the same week in which Barack Obama reached the 100-day mark of his presidency, Arlen Spector switched party affiliations and Chrysler declared bankruptcy. By April 26, before nearly one-third of the media was devoted to the flu, traffic to cdc.gov spiked a whopping 442%. Extensive coverage is no doubt a product of a 24-hour news cycle with space to fill, but as previously stated, there was plenty of other news in the spring that perhaps deserved more coverage and analysis.

With so much media coverage, it can be even more difficult than usual to determine what to trust. It would behoove the DOH not only to send messages about how to avoid or vaccinate against the flu, but to establish themselves as the definitive first source of information for New York residents. I know that this is partly the point of their public awareness campaigns, and that the DOH is not a news outlet (maybe they should be?), but they should be prepared to deal with misinformation and help people cut through the noise to get them through to what they need to know.

–D.C. Vito

The profanity train wreck: Why do YOU watch?

Friday, September 18th, 2009

The news this week has been dominated by coverage of three outbursts caught on television: Joe Wilson, Kanye West and Serena Williams. A recent Google search for “rep. joe wilson” yielded 6,930,000 hits, and it appears that between 4 and 5 million people have watched a video of Serena’s tantrum on Youtube. And Kanye…well, Viacom won’t let Youtube post that footage, but it’s a little telling that even the President had something to say about it. Although I know there have been many more newsworthy events within the past week that deserve as much or more attention as these stories have received, I can’t completely blame news outlets for following them. It seems that we care a whole lot about Joe, Kanye and Serena, and the media is here to sate (and feed) our appetite. If nobody cared, these stories wouldn’t be covered with such vigor.

But why do we care? Do we love seeing larger-than-life figures (and Joe Wilson) lose their shiny veneer and resemble normal, flawed humans? Or do we just want to know what all the fuss is about once we hear someone else talking about it? Perhaps, for some people, it really is news, and incidents like this are indicative of something larger in our culture.

What all of us at The LAMP would like to know is, why do you watch? I would love to hear from parents and teachers about how their children and students talk about the different outbursts, or what conversations emerge as a result. If you haven’t followed any of the stories, why not? The LAMPpost is here to take your comments!

The Means, The Ends & A Glass of Fat

Thursday, September 10th, 2009

On August 31, the New York City Health Department launched a public awareness ad campaign against soda and other beverages that are high in sugar. The need for the campaign is clear; as we delve deeper into the debate about health care reform, we are urged to consider health issues that afflict a sizable proportion of Americans, such as Type 2 diabetes and obesity. But there are some people, including Bob Garfield of Advertising Age’s Ad Review blog, who think the ad goes too far. From a personal standpoint, the ad makes me sick to look at (a nice irony, given that it’s for health). However, as stated above, obesity is a major problem in our country; according to the CDC, over 34% of Americans aged 20 and older are considered obese, and 1 in 7 children also meet criteria for obesity.

That said, is the ad campaign going too far if it does succeed in getting people to drink less soda and sweetened drinks? Are cause campaigns exempt from common standards of decency if they effectively market against something which we can all agree is a problem?

I’m inclined to say yes. As we move closer to Halloween, I’m bracing myself for disgustingly graphic ads for movies like Saw. I don’t like ads that are overly graphic; I find them numbingly disgusting. However, until and unless formal standards are put in place to prevent graphic ads from being published, I think the Department of Health has just as much of a right as Saw. Let it also be said, though, that this where media literacy comes in, because I think it’s important for consumers to understand why an ad might be exceedingly graphic. The team that designed the ad campaign set out to make a point. And that, they did.

What ads do you think are too graphic? Share them with us by emailing info@thelampnyc.org, with a brief explanation of your thoughts and where you found the ad. Visit The LAMP’s Ad It Up! Ad Archive to comment on other ads.

–Emily Long

Spotlight: Writer & Producer Daniela Capistrano

Tuesday, September 8th, 2009

Daniela Capistrano

Daniela Capistrano

Occupation: Freelance Multiplatform Producer/Writer (and new guest blogger for The LAMPpost!)

 Favorite Blogs: Uncensored Interview (music & pop culture),  Mexico Reporter (culture, travel and society in Mexico, using multi-media), SheGeeks.net (reviews, tips, and technology insights on the best gadgets, services, and mobile applications), Ypulse (Youth marketing to teens, tweens & Generation Y/Gen Y), CinemaTech (focuses on how new technologies are changing cinema), The Kaos Blac Blog (tastemaker), BushwickBK (hyperlocal news site for Brooklyn neighborhood)

Favorite websites:  In order for me to visit a website, it needs to offer amazing features that don’t translate on a mobile phone and that I prefer to use on a desktop or laptop. When I visit these sites, I spend a significant amount of time focusing on their content and exploring different sections. Here are some examples:

NEWS: I love the NYTimes.com “Living-With-Less” hub. It aggregates all of their related news stories, videos, reader contributions and tweets. It also has cool multimedia features.

FILM: indieWIRE is a great site to find out about independent films, festivals and opportunities for filmmakers. IFP’s member site acts as a hub of info where you can find out about film events in your area, their conference and industry news. I am also currently exploring Massify, which markets itself as a a production network for people who make film possible.

YOUTH CULTURE/TRENDS: EPIC FU is a weekly show, guide to the web, tastemaker and community site. I love to explore their archives. They are currently working on a massive redesign.

PBS’ “Digital Nation” is a new, open source PBS project that explores what it means to be human in an entirely new world — a digital world. The site documents the evolution of this multiplatform project that will manifest next year as an aired documentary, but also lives as an interactive, collaborative component online. Viewers are encouraged to contribute their stories.

We talk to a lot of people who are overwhelmed by all the content on the Internet, and don’t know where to start. How do you find and manage all of your online resources? I have accumulated over 300 feeds in Google Reader, however, for over two years, I rarely check them or visit a blog directly. It’s too much noise and so much great info is lost to me (many sites using the same source, copy/pasting directly from other sites, etc.).

It can be difficult for me to find quality posts in a waterfall of redundant information, but I’ve found a solution that works for me:

I depend on a filtered system of social groupings to share links with me (that are relevant to my life) to update me with useful info. I follow specific friends, colleagues and industry leaders on Twitter and other filtered streams like FriendFeed because they consistently share links to content that are similar to my own search patterns. In turn, I also share links on a daily basis to contribute to the feedback loop that I am trying to cultivate.

I think of my filtered system as a garden. When I want to “grow” more or less info about a particular topic, I pare down contacts or add more who contribute news and ideas about that topic. It’s a malleable, personalized way to quickly access information. For example, I will need to know more about the Seattle music scene for an upcoming project. To aid my search, I will start to follow several Twitter accounts that promote local Seattle bands, local music/nightlife writers and subscribe to local music blogs. I will also use music sites like Meebo, Pandora and Last.fm to find communities who track and promote Seattle bands and subscribe to their updates. In this way, the news and info I want will come to me at a consistent stream, through tweets, email updates, SMS and specific Google Alerts (keywords Seattle, bands, nightlife, culture, etc.). After the project is over, I may choose to remove these accounts from my filtered system or keep them, depending on how much I enjoy/appreciate the chatter.

I check these social groups (usually through my mobile phone, on the go) and their updates before I spread my focus to actual sites. For me, it’s all about being efficient with my time. I don’t want to be stuck at a desk or even a laptop, when I could quickly check a recommended link on my way out the door. I am a multitasker and enjoy learning about different topics, so a constant stream of compelling data that I can access “on-demand” is great. I respect the tastes and views of my peers and have learned that I can find out about much more focused, relevant info (and much faster!) by tapping into their own link sharing habits.

I hope that more teachers and parents develop their own filtered system. It makes it a lot easier to stay “plugged in” to what young people are interested in and provides a way to quickly send feedback to those in your system.

You’ve recently returned from the Blogher conference in Chicago. Can you tell us more about BlogHer, why you were there and what happened? I was invited to be a panel speaker at this year’s BlogHer conference. It was my first time speaking, so that alone made the trip pretty significant.
I was on a panel that covered the “transformational power of blogging” and I shared examples of how I used blogging and other blogs as tools to assist me in my career and personal transformation. Through blogging, I identified mentors who I met IRL, discovered internships and job opportunites and helped others with their career goals. Blogging also opened up my mind to new ideas and experiences which have increased my quality of life OFF the web, so it was great to share my story in person.

BlogHer was a conference comprised of many women (and some men!) with many different interests. It was fascinating to see groupings and “tribes” around topics such as parenting, technology, education and media. There was a lot of information being shared.

I met several great people at BlogHer who I would like to collaborate with someday, such as Ramona Pringle, the Interactive Media Producer for “Digital Nation.” She interviewed me at the BlogHer conference and we were able to briefly chat afterwards. I’m inspired by her work and looking forward to learning more about her different
projects.

We know you fulfilled a life-long dream of being interviewed for PBS…where can we find the interview online? You can see a clip of that interview on the PBS YouTube channel http://www.youtube.com/watch?v=2R88bkESazA

In July, you were one of the very generous and talented people who helped make our LAMPcamp such a success! What was your favorite part? I enjoyed assisting the students in stepping out of their comfort zones, while enjoying their collective and individual learning process. For example, students who appeared to be shy were, by the end of the week, able to approach strangers on the street to gather interviews for their video projects. These are small steps that, in the long run, are going to help them achieve their dreams. Being able to overcome discomfort and fears is a huge deal and often the biggest barrier.

What advice would you give to young people who want to become producers? Identify individuals who are doing things that interest you and reach out to them. Stay in touch and offer to help them with their projects. Most importantly, let them know what your goals are.
Even if you’re not sure if you want to be a producer but simply like the idea of shooting, producing and editing, share that. Be as specific as you can when you ask for help. (Most) people can’t read minds so don’t assume people know what you are seeking, let them know! You’ll be surprised by how helpful people can be.

Lastly, I would say don’t let the fear of “no” keep you away from your dreams. “No” sometimes just means “Not right now, but check back again at another time.” Prior to being hired by MTV News, I had to meet with people there over six times to finally hear a “Yes.” Don’t take “no” personally and always follow up. “No” is just a word and it’s not worth sacrificing your dreams to avoid it.

What are you looking forward to? This fall I am going to produce a short film about a group of teen boys in the South Bronx, who find friendship within the Afro-Punk subculture. It will address how music, popular culture and familial conflict intersect and how this impacts identity and self worth. The director, Bashira Webb, is from The Bronx and an ICP (International Center for Photography) fellow. She is the co-founder of The Bridge Project, a youth mentorship project providing photography skills, and was very active in the Afro-Punk scene for many years.

Our goal is to submit to as many festivals as we can, then attend screenings to discuss the issues addressed in the short. We also want to create an online platform that will empower young people to pursue their dreams, through workshops and supporting existing online communities.

We are currently raising funds and seeking to partner with dynamic organizations. If you’d like to contribute in any capacity and learn more about the project, contact me at daniela.capistrano [AT] gmail.com.

My work life is full of possibilities. I am excited about freelancing on projects that I can be passionate about, engaging with new colleagues and starting an exciting gig on September 15th.

In terms of my own education, I am also a recently elected Senator within The New School’s USS. My platform is to develop a student-to-student mentorship program for the purpose of collaboration and career advancement. I was never into student government in High School so I’ve been enjoying learning more about my school and contributing to projects that will benefit students and the community at large.

And of course, I’m looking forward to collaborating with The LAMP on upcoming projects, spreading media literacy goodness to as many parents, educators and young people as possible. :)

You can stay updated about my plans for world domination and media moguldom
here:
www.danielacapistrano.com
twitter.com/dcap

Gaslight: September in Media History

Thursday, September 3rd, 2009

 

Early Swanson TV dinner ad

Early Swanson TV dinner ad

September 10, 1953:

Swanson sells TV dinners. Why is this a big deal for media? For one thing, TV dinners mostly came into being because of, well…TV. By this time, television had become a mainstay for Americans, who were constant viewers of new shows like “I Love Lucy” and “The Bob Hope Show.” It makes sense that people would want a way to come home from work, relax, catch their favorite TV shows and eat dinner at the same time–with no cooking or cleaning to get in the way. The timing was also perfect because Swanson found itself with 520,000 pounds of turkey, and lacked the warehouse space to store it. Packing it up, freezing it and shipping it out was the solution, and dinner has never been quite the same since. Now, eating in front of the TV is cited as one reason why it can be the most harmful passive activity.

Fala and FDR

Fala and FDR

September 23, 1944 and 1952:

On this date in 1944, Franklin Roosevelt delivered his “Fala speech” as a response to Republican attacks being made against him at the time. A rumor had been going around that Roosevelt’s beloved Scottish Terrier, Fala, had been left behind when FDR was visiting the Aleutian Islands, and that the distraught president had sent a destroyer to retrieve the dog at great cost to taxpayers. While campaigning for the 1944 election, Roosevelt invoked the story during a speech made at a campaign fundraising dinner, saying, “These Republican leaders have not been content with attacks on me, or my wife, or my sons. No, not content with that, they now include my little dog, Fala…I think I have a right to resent, to object, to libelous statements about my dog.” This speech was later known as the “Fala speech,” and humanized Roosevelt while making Republican attackers appear desperate and strained.

Nixon and Checkers

Nixon and Checkers

Exactly eight years later in 1952, inspired by the Fala speech, Richard Nixon (who was then a US Senator and the Republican nominee for Vice President) delivered his famous “Checkers speech.” Nixon had been accused of misusing money from a fund which had been set up to reimburse the candidate for his campaign expenses, and answered the accusations with a radio and television address defending himself. He mentioned that there was one gift he would not give back, and that was the black and white cocker spaniel sent by an admirer in Texas, which his daughter named Checkers. After the address, Nixon received an outpouring of support from the public, and he remained on the ticket despite the scandal. The Checkers speech was one of the first times television was used by a politician to appeal directly to voters on an emotional level, endowing him with an image as a man of the people.

And who knows? Perhaps on the 65th anniversary of the Fala speech, we’ll get an update on Bo Obama.

Death Panels and Media Literacy

Tuesday, September 1st, 2009

Today I got an email from BarackObama.com, titled simply, “The media.” I opened it up, and here is what it said:

“Over the past few months, two things have become clear about the fight for health insurance reform:

1. Our opponents will create and spread outrageous lies to try to stop President Obama from creating real change.
2. We just can’t count on the media to debunk them.

As President Obama described recently:

“If somebody puts out misinformation… then the way the news report comes across is, ‘Today, such-and-such accused President Obama of putting forward death panels. The White House responded that that wasn’t true.’ And then they go on to the next story. And what they don’t say is, ‘In fact, it isn’t true.’” “

The email then goes on to ask for money to combat the smears by staffing phone banks, canvassing door-to-door and running counterattack ads. All well and good; this is the equivalent of donating to any other public awareness campaign.

But what Obama is really asking for in this email is media literacy. He’s pointing out that just as the media isn’t ending the story with “It isn’t true,” neither are media consumers thinking critically and asking whether the claim is true or false. Instead, they’re absorbing the first part of the story in which some impassioned politican makes inflammatory accusations, or protestors are shown carrying pickets depicting Obama with a Hitler mustache.

The administration is not happy that so many people are so willing to swallow whatever hype the media feeds them, and with good reason. But, this is what happens in a media illiterate society, not to mention one that is in the midst of a polarizing debate on how to spend taxpayer dollars and restructure one-sixth of our country’s economy in a recession. Short term, as far as Obama is concerned, the solution is to throw money into a counter-campaign. The long-term answer is to fund and mandate media literacy in our school curriculums and communities. How about if the Obama administration starts raising money for that?

–Emily Long

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