Archive for October, 2009

“Smart Choices” made easy? Indeed…

Thursday, October 29th, 2009

Reeses Puffs, named one of the least nutritious but heavily marketed cereals

Reese's Puffs, named one of the least nutritious but heavily marketed cereals

A few days ago, Yale University released the results of a study conducted around the television advertising of cereal to children. Also a few days ago, according to an editorial in this morning’s L.A. Times, the Food & Drug Administration made some noise about plans by the food industry to add “Smart Choices” labels to cereals and other foods which are high in sugar and other non-nutritious additives. On the one hand, I applaud the FDA for stepping up to protect consumers from misleading information, but on the other hand, I’m still furious it took this long. Really–the FDA is just noticing this now? For far too long, it has been too easy to slap a “Smart Choices” label on less-than-smart food.

Among the findings of the Yale study was research demonstrating that marketers in the cereal industry are pretty liberal with their health claims.  For example, Lucky Charms, Golden Grahams, Cinnamon Toast Crunch, Cookie Crisp and Reese’s Puffs average three or more health claims per box.  A look at the Nutrition Facts box on Lucky Charms reveals that although it does provide several vitamins, it also contains a lot of sugar–14 grams per serving, and that’s a one cup/35 gram serving. And, that one serving fills 10% of the recommended daily intake of both carbohydrates and sodium. Perhaps I’m being cynical, but on top of this, I doubt that most kids eating Lucky Charms are only eating one cup.

Ok, so Lucky Charms is only advertising its strong points. That’s typical; if I wanted to sell a product I would also choose to accentuate the positive while downplaying the negative. But the real trap here is that most people see those few positive things, and forget to ask about the rest. In my opinion, the fact that Lucky Charms is 41% sugar outweighs the benefit of the calcium and vitamin D in it, since I can get my calcium and vitamin D in lots of other ways that don’t also require me to overload on refined sugar. Plus, research shows that fewer consumers under 30 years old are looking at nutrition labels.

The application of media literacy to  this issue is clear. Consumers and children are not asking questions about how something is being marketed to them (why are all the kids cereals on the bottom shelf at the supermarket?), nor can they identify the constructed message which may not tell the whole truth up front.  Like I said, I’m glad the FDA is doing something, and I hope the momentum continues. Better late than never.

–Emily Long

LAMPpost Giveaway!

Monday, October 26th, 2009

On Wednesday October 28, The LAMP’s Executive Director, D.C. Vito and Communications Director, Emily Long, will be presenting a case study with the Business Development Institute’s conference on Nonprofit Social Media Communications. We’ll talk about how The LAMP has used social media–our hits, misses, challenges and lessons learned–and discuss what we see happening with social media in schools where we have workshops. As a thank you to everyone in The LAMP network, we’re giving away two tickets to the conference.  All you have to do is send an email to info@thelampnyc.org, but do it fast since the tickets will go to the first two people who write to us! These tickets are valued at $175 each , and it’s a great way to learn about trends in social media marketing and rub elbows with other leading nonprofit organizations. We hope to hear from you soon!

Come see The LAMP’s D.C. Vito and Emily Long next week!

Tuesday, October 20th, 2009

Next week on October 28, The LAMP’s Executive Director, D.C. Vito and Communications Director, Emily Long, will be speaking at the Nonprofit Social Communications Case Studies conference with the Business Development Institute. We’ll join speakers from other leaders in the nonprofit industry, including The Humane Society, Taproot Foundation, Save The Children and Sophist Productions. Learn more about the unique ways nonprofits are using social media to advance their work, and meet professionals from several other leading nonprofit organizations. Click here to register today!

Check out our photos from Mount Hope!

Monday, October 19th, 2009

Last Saturday, The LAMP held its second workshop with Mount Hope Housing Company in The Bronx. Students from 8 to 19 years old learned about different types of camera shots, and the ways in which they help convey a message. Plus, students learned the basics of using a camcorder and practiced interviewing each other. We also went on a Media Scavenger Hunt where students identified the persuasive techniques and media messages in their neighborhood, and interviewed people on the street about their media usage. Next, participants will start pre-production for their very own video on a subject of their choice. Get a behind-the-scenes look at the Mount Hope photo album on our Flickr site!

Selections from The LAMP’s Ad Archive, Ad It Up!

Friday, October 16th, 2009

Below are some selections from The LAMP’s ad archive, Ad It Up! The original source for each ad can be found by clicking on the picture, which will take you to our flickr site where you can see the source link. Join us by submitting your own ads and comments!

I think this one could use a little more subtlety in terms of its persuasive techniques. We’ve got a dozen bathing beauties, a Hefner look-alike in the background, and a pool boy. At what point in looking at this are we supposed to be thinking about Volkswagen?

This one is pretty beautiful, I think. As it should, it makes me think of a work of art, and makes the connection that when you’re using Braun, you’re not just cooking but creating art. Sure, a whisk is a whisk, but if you’re an artist, not just any whisk will do. According to Braun, at least.

Talk about sterile. When I think about getting a vaccination shot, the truth that I have to get pricked by a needle is not really encouraging, and it’s not what I want to think about. Plus, what’s that green and pink gunk in the needles?

Love this one! With the color palette, I actually notice the red in the lower right corner–not to mention the condom. Plus, c’mon, the image of the Grim Reaper slipping on a condom is a little funny. It also points my eye directly to a clear weapon in the fight against AIDS.

Blog Action Day: Media Literacy and Climate Change

Thursday, October 15th, 2009

I was thrilled to see that the cause for this year’s Blog Action Day was climate change–it’s something all of us at The LAMP hold very dear. Last March, we participated in and helped promote Earth Hour, a campaign encouraging individuals and cities to turn off all their lights for one hour to raise awareness about climate change. Of course, this is great, and it’s an effective visual way to demonstrate the power that a simple act can have on the environment when people work together for a common purpose. But one thing puzzled us–during the hour, people were asked to email and call friends and share their Earth Hour experience with them. What about the power used by those devices?

It’s easy to ignore the impact media has on the environment. A lot of us are guilty of leaving our cell phones in the charger long after the battery has fully charged, or of leaving computers on overnight, or of leaving the television on when nobody is watching it. However, our phones, computers, televisions and gaming systems can also be huge energy hogs–for example, around 2/3 of the energy used by mobile devices is the result of them being fully charged but idle in their chargers. Video gamers may use as much energy in one year as the entire city of San Diego. In August 2009, 60 Minutes reported that Americans throw out roughly 130,000 computers every day, and about 1 million cell phones every year. Even when e-waste is earmarked for recycling, it may have to travel thousands of miles to be processed.

In addition to forgetting to turn things off, it’s easy to fall prey to marketers whose business depends on convincing you that you NEED a hot new phone (even though yours works just fine) or that you NEED a more high-powered computer. When you do decide to buy a new gadget, how closely are you evaluating the impact it has on the environment? Not all gaming systems are equal, many of the materials used to make electronic devices have to be shipped from other countries, and something with a shorter battery life will need to be charged more frequently.

This is where media literacy comes in. One component of being a more literate media consumer is that you understand the media choices you make, and this extends to making thoughtful media purchases. Our addiction to electronic devices uses up a lot of energy; the IT industry emits as much carbon dioxide as the aviation industry. It’s difficult to underplay just what that means.

In response to this, The LAMP has been hard at work developing and seeking funding for a program which would use media literacy to address climate change, explore how our media choices impact the environment, and devise ways we can each minimize that impact. We also accept recycled equipment to use in our workshops, so if you decide you want or need a more souped-up Macbook or camcorder than what you currently have, you can send us your old one.

Meanwhile, remember that even though our digital devices can do an awful lot of cool things, when used thoughtlessly they can also do the opposite.

–Emily Long

News from The LAMP! Our October Illuminations Newsletter

Friday, October 9th, 2009

LAMP Logo

The LAMP Illuminations
October 2009
In This Issue
Spotlight: Claire Mysko
Highlight: Update on Flip and The LAMP!
Gaslight: October in Media History

Happening now at The LAMP…

Mt Hope

The LAMP is off to a busy start for the 2009-2010 school year! We’re doing a short-form documentary program at the Brooklyn Prospect Charter School, and Family Video workshops at the Mount Hope Housing Company in The Bronx. We’ll also be presenting at the Business Development Institute’s Nonprofit Social Communications Case Studies on October 28 at New York University. And, watch your email for an invitation to a very special event!

Spotlight: Claire Mysko
Claire MyskoThis month, we interviewed author Claire Mysko, co-author of “Does This Pregnancy Make Me Look Fat? The Essential Guide to Loving Your Body Before and After Baby.” Released this month, Claire and Magali Amadei (former model, now mom and body image activist) tackle the body issues many women experience before and after pregnancy, some of which are exacerbated by a baby-crazed media. An award-winning expert on body image and self-esteem, Claire gave us an inside look on how the book was developed and why having a positive body image is especially important for new and expecting mothers. Read our complete interview with Claire, or simply buy the book!

Highlight: Update on Flip and The LAMP!

Flip Spotlight logoSince February, The LAMP has been a member of the Spotlight Program with the makers of the bestselling Flip Video Camera. When you donate one camera for $150 to The LAMP, Flip will throw in a second to match! Now, the program has upgraded to include the Flip Ultra with 120 minutes of recording time. When you buy a Flip for The LAMP, you know that your donation will make an immediate impact. Flips are an easy way for students to create and edit their own short films and snapshots, plus they help us document our work. If you’re interested in making a donation, just send us an email for more information!

To help us continue our services as New York City’s only nonprofit organization giving free media literacy workshops to parents, youth and educators, please consider a small tax-deductible donation. Your donation goes to work immediately supporting workshop equipment, supplies, and administrative and facilitator fees.

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The LAMP recommends: “Does This Pregnancy Make Me Look Fat?”

Book cover

In a world of “baby bump watch” and  “get your pre-baby body back!” headlines, it’s no surprise that 88% of pregnant women worry about how pregnancy will change their bodies and self-esteem. Now, body image experts and authors Claire Mysko and Magali Amadei have responded with their new book, “Does This Pregnancy Make Me Look Fat? The Essential Guide to Loving Your Body Before and After Baby.” We love it for cracking the media veneer of what really happens to a pregnant woman’s body, and Publisher’s Weekly loves it too: “The concepts and solidarity here should prove valuable for millions of American women.” Check out The LAMP’s exclusive interview with Claire Mysko, and buy the book!

Gaslight:
October in Media History

October saw the death of one American media icon, and the birth of another. Want to learn more? Check out this month’s Gaslight entry!

Rock Hudson

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Gaslight: October in Media History: Rock Hudson, Apollo 7 and The Guggenheim

Monday, October 5th, 2009

Rock Hudson

Rock Hudson

October 2, 1985: Rock Hudson Dies of AIDS

Fans were shocked when Hollywood heartthrob Rock Hudson announced in July of 1985 that he had AIDS. After initially telling the public that his clearly declining health was due to liver cancer, Hudson became the first major celebrity to admit that he was afflicted with the disease. What followed was a media whirlwind of interviews with Hollywood A-listers, ceaseless updates on his health and pieces trying to explain AIDS to the public. At times it was harmful and cruel–in particular, some news outlets reported that he may have transmitted the disease to Linda Evans during love scenes on Dynasty, leading some to believe it could be passed through saliva or touching someone’s skin.  But the media attention also helped to raise awareness, and Hudson’s openness spurred the idea that AIDS could happen to anyone and people did not need to be ashamed. Concern over effective treatment, research funding and education fueled the recognition that the AIDS epidemic was a real threat and a widening epidemic. The number of articles about AIDS is estimated to have tripled in the wake of his announcement and eventual death on October 2. Elizabeth Taylor, his co-star in Giant, became the founding national chairperson of the American Foundation for AIDS Research, and later established the Elizabeth Taylor AIDS Foundation. Money materialized–a Hollywood AIDS benefit held weeks before he died raised $1 million for the cause, and shortly after his death, Congress moved to appropriate more funding for AIDS research. Morgan Fairchild famously said, “Rock Hudson’s death gave AIDS a face.” USA Today wrote in an editorial that, “With Hudson’s death, many of us are realizing that AIDS is not a ‘gay plague’ but everybody’s problem.” Without Rock Hudson’s celebrity status, AIDS might not have been given the early media attention it needed and deserved to incite others to take action and change perceptions.

Mission Control watches the telecast

Mission Control watches the telecast

October 14, 1968: First live telecast from space on Apollo 7

A major advancement in television was made when the first human astronauts to pilot an Apollo flight were also the first American television crew in space. Using a black-and-white camera, astronauts Walter Schirra, Donn Eisele and Walter Cunningham gave Americans a view of what life was like in space. They toured the spacecraft, showed views through the windows, and generally helped the public get a better understanding of the work being done with taxpayer dollars in space. Seven broadcasts were made during the mission.

The Guggenheim Museum in New York

The Guggenheim Museum in New York

October 21, 1959: The Guggenheim opens in New York

This day marks the 50th anniversary of one of America’s most recognized works of architecture: The Solomon R. Guggenheim Museum. Designed by Frank Lloyd Wright, the building itself is as much of a cultural icon as the many pieces of art that have been displayed inside it. The Guggenheim design represented a major break from more traditional museums like the Metropolitan, which was all the more fitting for the city’s latest home for contemporary art. It has featured prominently in films, New Yorker cartoons and remains an icon in its own right as a piece of art and house for media of every variety.

Spotlight: Claire Mysko, Co-Author of “Does This Pregnancy Make Me Look Fat?”

Thursday, October 1st, 2009

Claire Mysko (photo by Kate Glicksberg)

Claire Mysko (photo by Kate Glicksberg)

This month we interviewed author Claire Mysko,  co-author of  “Does This Pregnancy Make Me Look Fat? The Essential Guide to Loving Your Body Before and After Baby.” Available online and in bookstores starting today, the book tackles the body image issues many women experience before and after pregnancy, some of which are exacerbated by a baby-crazed media. An expert on body image and self-esteem, Claire is also the author of “You’re Amazing! A No-Pressure Guide to Being Your Best Self.” This self-esteem guide was named to the 2009 Amelia Bloomer list, a project of the American Library Association which recognizes empowering books for girls and young women.

Occupation: Writer, speaker, consultant

Favorite blogs:
Glossed Over, BlogHer, Jezebel, Salon’s Broadsheet

Favorite websites: girlsinc.org, about-face.org, adiosbarbie.com

What inspired you and Magali Amadei (co-author) to write “Does This Pregnancy Make Me Look Fat?”, and how did the book come into being?
Magali and I had been working together for years to raise awareness about body image issues and eating disorders. We first started talking about the idea for this book when Magali was pregnant with her daughter. Her recovery from bulimia had been all about shifting her focus away from the numbers on the scale. Then suddenly, it was as though everywhere she turned people wanted to talk about weight. During pregnancy, everyone wanted to know how much she had gained. After she gave birth, every other new mother she encountered wanted to commiserate about how she was planning to shed the pounds. We realized that pregnancy and new motherhood bring up huge appearance-related anxieties for women–nearly 80% of the women we surveyed for this book admitted that they have concerns about the body changes that come with pregnancy and motherhood. Yet women don’t have much support to deal with this pressure in a healthy way. Instead, we get loads of tabloid stories about celebrity new moms who lost their baby weight in five minutes.

In your book, you talk about the power of tabloid magazines and the “baby bump watch” stories they run on celebrities, and you research and interview celebrity moms like Bridget Moynahan about how they handle the pressure. What surprised you the most in your research and in talking to them?
Women tend to feel insecure when they compare themselves to the stars’ “perfect” bodies. But all the workouts, diets, and glammed up photo shoots don’t add up to happiness and fulfillment for celebrities. In fact, a lot of them regretted the amount of time and emotional energy it took away from them at a crucial time when all they wanted to do was bond with their babies.

How do you want women to respond when they see magazines telling them how to “get your body back?” The media term “get your body back” is a setup for disappointment. Even if women are able to get back to the same weight they were before pregnancy, they need to understand that there are some things about their bodies that will be permanently changed. Not only that, but a child permanently transforms your entire life. New motherhood is a time to focus on moving forward.

Tabloids report on Nicole Kidmans post-baby body.

Tabloids report on Nicole Kidman's "post-baby" body.

You also mention that the number of People magazine stories about pregnancy, babies and postbaby bodies more than doubled between 2003 and 2005. Why do you think there has been such a recent surge of interest on the topic? There is a huge profit web attached to celebrity pregnancy and baby fever, and with the proliferation of online media, including celebrity gossip blogs, the potential for profit keeps multiplying. The problem is that these images and messages are selling the Mommy Brand–the must-have maternity and baby gear and the designer diets and workout plans. None of that has anything to do with the real work it requires to be a parent.

How would you suggest women balance the value of tabloids as items of entertainment, as opposed to prescriptions for the “perfect” life and being a “perfect” mommy? It can be fun to escape into the glossy world of celebrity entertainment sometimes, but it’s important to keep a healthy perspective and look at those stories with a critical eye. Most women we talked to were well aware that the stars have teams of nannies, chefs, and personal trainers, and even that images are routinely retouched. And while that awareness is certainly a step in the right direction, it doesn’t necessarily protect women from feeling the sting of comparison, especially during pregnancy and after childbirth–times when we are more vulnerable and prone to self-doubt. When we asked women to describe their feelings about the media’s coverage of celebrity pregnancy and motherhood, some of the most common words we heard were “ridiculous,” “unhealthy,” and “frustrating.” If you are consistently feeling bad about yourself when you read those articles or look at those pictures, the best way to take care of yourself is to limit your exposure. We also encourage women to use their voices to talk back to the media. Too often we internalize the negativity and assume there is something wrong with us, when really the problem is with the media we’re consuming. If you see or read something that irks you, send an email, make a comment, or write your own blog post about it.

Of course, there’s so much more in your book about the importance of and challenges to maintaining a healthy body image. Where can we find the book?
The book is available in bookstores October 1st. It can be found online at Amazon and Indiebound.

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