Archive for January, 2010

Ad It Up! Diesel’s Stupid Campaign

Friday, January 29th, 2010

Walking through Union Square last night, I passed by the Diesel store and saw their current ad campaign, which literally insulted my intelligence: “Smart critiques. Stupid creates. Be stupid.”

My first thought was, “What’s stupid about creating?” The ability to create requires a lot of intelligence–maybe not to create something like eyeglasses with balloons tied to them (left), and perhaps it doesn’t necessarily require the type of intelligence one gains from formal education. Playing devil’s advocate, I thought, “Maybe they’re talking about when things are created without a lot of heady, intellectual ideas behind them.” But even if that is what is meant, it’s still a false statement. I fully believe that a large part of the creative process comes from a visceral place, but that alone is not enough, and it’s not stupid. Intelligence, whether it is emotional or intellectual or something else, is needed to create just about anything.  In my life, I have worked with a good number of designers, directors, actors and writers, and regardless of what I thought or felt about their work, I could never reduce it to “stupid.” There is always something happening behind it.

Moving on, I grew more annoyed by the first statement, “Smart critiques.” If the only critiques made about anything in this world were carefully constructed arguments, then yes, you could say that only “smart” people critique. I don’t want to take the time here to hash out examples of what I consider to be poorly-made criticisms, but for the most part, you don’t need to look very far to find them. And, put up against the rest of the tagline, it seems to say criticism is the opposite of creation, criticism is destructive. This simply isn’t true, and messages like this perpetuate a stereotype of intelligence as snobbery and elitism.

It’s hard to be smart. It’s easy to be stupid. It’s much more difficult to think critically about the world around you and make informed choices than it is to stumble through it without thought about your actions and the actions of others around you. I don’t think people need to be encouragement to be stupid, and I’m a little appalled that any company (especially one that sells $100 jeans for toddlers) would want to brand itself as the mantle of stupid people.

I do hope there is something more behind a campaign which is ultimately sending a message that it’s not cool to be smart, all in the interest of selling clothes. I hope there’s something more that I’m just too stupid to see, but then again, here I am writing a critique of the campaign. I don’t agree with Diesel that this makes me smart, but I’m proud to say that it’s not stupid either.

–Emily Long

***See more “stupid” ads at The LAMP’s Ad It Up! Ad Archive, and send us pictures of your ads!

Celebrity Baby Body Bonanza!

Wednesday, January 27th, 2010

This week, we came across two stories criticizing the way media portrays women post-pregnancy. First, there was the Kourtney Kardashian incident with OK! magazine, where OK! claimed to have an exclusive inside look at how Kourtney has lost all her baby weight with diet and exercise. Not only did the magazine lie in claiming to have had an exclusive with the reality star, it also photoshopped her body to make it appear as though she is back to her “pre-baby body” and they lied in how much weight she gained during the pregnancy. Which, I suppose, is bound to happen when you haven’t had the interview you claimed to have gotten. I applaud Kourtney for coming forward and telling the truth, rather than allowing the public to believe her weight loss was real.

Story number two is not so much an incident, but a happy nod that the phenomenon of post-baby weight loss is getting more press. Katie Gentile of The Daily Beast wrote an article about how tabloids are obsessed with how quickly stars can get back in their skinny jeans after giving birth, perhaps prompted by the red-carpet awards season and spring fashion shows. It is a problem for women (and men) to have the impression that it is either normal or healthy to lose twenty or forty pounds of baby weight in a matter of weeks, and I hope it’s a misconception that continues to be dispelled. For more on the subject, be sure to check out our October interview with Claire Mysko, co-author of “Does This Pregnancy Make Me Look Fat?” Co-written with former supermodel Magali Amedei, the book includes strange-but-true stats about how pregnancy is covered by tabloids, and interviews with celebrities who appear in those very same tabloids. Pick it up, and let’s keep the conversation going.

News from The LAMP! Our January Illuminations Newsletter

Tuesday, January 19th, 2010

The LAMP Illuminations
January 2010
In This Issue
Spotlight: Merlin, LAMP Student
Highlight: Katherine Fry Speaking at T Salon!
Gaslight: January in Media History

The LAMP has big plans for 2010!
BP CharterHappy new year from everyone at The LAMP, and a very special thanks to all of you who donated during our December fundraising campaign! Your donation will support many activities in 2010, including upcoming workshops with Girls Inc., Rooftop Films, Brooklyn Automotive High School, P.S. 107 and others. Plus, The LAMP is developing additional free LAMPlit resource guides, family events and much more as we continue expanding our services throughout New York City. If you, your school or community organization would like to host a LAMP workshop in the coming year, please email us or call 718-789-8170.

Spotlight: Merlin, LAMP Student
MerlinThis month we interviewed Merlin, a middle-school student who has taken two video workshops with The LAMP. Read about how he thinks media impact his classmates, and how workshops with The LAMP changed his perspective. Check out  “Fading Away From The Stereotypes,” one of the videos he made with The LAMP!

Highlight: Katherine Fry Speaking at T Salon!

Katherine FryThe LAMP’s Education Director, Katherine Fry, Ph.D., will be part of a panel discussion with the Young Women Social Entrepreneurs discussing how media can be used as a catalyst for change, and how it is used to show change. Click here for details!

To help us continue our services as New York City’s only nonprofit organization giving free media literacy workshops to parents, youth and educators, please consider a small tax-deductible donation. Your donation goes to work immediately supporting workshop equipment, supplies, and administrative and facilitator fees.


Just some of our notable achievements from 2009:


Gaslight: January
in Media History

Media in January was one President’s boon, but another President’s bane. Find out more in this month’s Gaslight entry!

Matt Drudge

Spotlight: Merlin, LAMP student

Friday, January 15th, 2010

MerlinThis month we interviewed Merlin, a middle-school student who has taken two video workshops with The LAMP. Read on for how he thinks media impact his classmates, and how workshops with The LAMP changed his perspective. Check out  “Fading Away From The Stereotypes,” one of the videos he made with The LAMP!

What is your favorite movie? No idea, but I like funny movies and touching movies with a message.
What are some of your favorite websites? Hulu.com, where you can watch videos, Nitrome.com, which has a ton of cool games, and Miniclip.com, the biggest selection of games ever.
What have been some of your favorite parts of LAMP workshops? I really like the chance to edit my work on iMovie. There are so many things you can do, such as add background music to your film.
Do you think you look at media differently since LAMP workshops? Yes. Now I really have an idea of what the whole process is and can better analyze what I see.
How do you think media affect your classmates? I think that what they see impacts their personality and they are more likely to do something if they have seen it happen on TV.
How do you the think adults around you view media? I think that adults view media similarly to the way kids view media, but with a more mature attitude. I think that kids are affected by what they see more than adults are, an example is that kids are creeped out by scary movies much more easily than adults are. My mom views media in a critical way. She is always commenting on what she sees. Sometimes I discuss with her what we are watching. This helps me to think about what I watch.

LAMP Education Director Katherine Fry to speak on media and social change

Thursday, January 14th, 2010

Katherine Fry

LAMP Education Director Katherine Fry, Ph.D., at The LAMP Family Media Scavenger Hunt in 2008

On January 28 at 6.30pm, LAMP Education Director Katherine Fry will participate in a panel discussion with Young Women Social Entrepreneurs. The event, taking place at T Salon in Chelsea Market, will address the ways that media can act as a catalyst for change, and how media is used to tell stories of change. Additional speakers will include Karena Albers (KONTENTREAL), Yvette Alberdingk Thijm (WITNESS) and Alexia Prichard (Closed Loop Films). Check it out!

Can China be media literate without Google?

Wednesday, January 13th, 2010

The news that Google threatened China to cease operations and search result censorship in the country due to the possible hacking of email accounts by the Chinese government belonging comes as no surprise. China has a long history of censorship, and for a while now, certain Google searches have returned blank results. Back in March, YouTube and Facebook were banned. Possibly China’s sole source of true investigative reporting was Caijing, the financial newspaper, but back in November its founding editor, Hu Shuli, resigned along with other senior staff. The reported reason for Hu’s resignation is that she was offered a tenured position at Zhongshuan University, but questions remain as to whether she has simply been sidelined by a government growing increasingly nervous over her reporting.

So, again, no surprise that Google is censored, and has been since Google.cn was started. But what is surprising is that in recent months, China has been taking steps to incorporate media literacy into its educational institutions.  In November, days after Hu’s resignation, British, Japanese and Chinese scholars gathered in Beijing and formulated an action plan to incorporate media literacy with existing primary school curricula.  The forum itself was organized by the University of China. Just three days ago, Li Xiguang was announced as the head of a new journalism academy in Chongqing; Li also happens to be known for his recommendations to the Chinese government for increased transparency, and his Tsinghua International Center for Communication (TICC) is the designated as the training base for government spokespersons. He also plans to bring his existing media literacy course from TICC over to the new academy.

Given these steps, it will be especially disappointing if China wants to continue censoring Google results and hacking Gmail with zeal, prompting Google to remove itself entirely from the country. A decision to stop censoring Google (and YouTube, and other sites) would fly in the face of China’s deep-seated policy towards free speech, but do the people of China really believe media literacy is possible without the embrace of an open Internet? Obviously, Google and YouTube were still being censored during the forum in Beijing and when the announcement was made about Li Xiguang; perhaps the hope that this was a herald of change in Chinese media policy was sheer naivete. News literacy is an essential component of media literacy, and without it, progress seems unlikely.

Every blank screen that shows up after a search for “Dalai Lama” is like a light bulb reminding the Chinese people who is in control (though, I’m sure if you ask them, it is not easily forgotten). In Northern Ireland at the height of The Troubles, television screens went blank when the station was not allowed to broadcast a documentary about alleged prisoner abuse in Belfast. This was done in favor of running a comedy program; everyone who tried to watch at that time was alerted to the fact that something was being kept from them. During political unrest in Fiji last summer, the Sunday edition of the Fiji Times was published blank, except for a statement announcing that content had been censored.

The power of blank can be great, and surely Google knows that. I don’t blame them for perceiving their Chinese operations as a waste of time and money if they will continue to be censored and have their systems hacked by the government, and I would be very surprised if they do not carry out their threat to leave. It won’t be long before the people of China are left without even a blank from Google, and the dream of media literacy slips further away.

–Emily Long

Texting and Vocabulary: Like, the end of the world.

Tuesday, January 12th, 2010

OMG! Teens only use 800 different words a day, and it’s all social media’s fault.

Yeah, but, like, whatever.

This is according to a study done at Lancaster University in England, which has Jean Gross, the country’s first Communication Champion for Children, up in arms about the lack of vocabulary and the potential impact it can have on future employment for inarticulate teens. While I agree that having a wide range of vocabulary is important to being an effective communicator, the suggestion that diminished vocabulary is due to social media greatly oversimplifies the ways in which language use changes over time for any individual. Professor David Crystal, also quoted in the article, is right when he says (and I paraphrase) that the issue is not a lack of vocabulary, but the fact that most adults disapprove of or misunderstand the purpose of slang. Which they probably also used when they were teens.

To me, this sounds like the result of a generational gap, whereby the older group trivializes the culture of the younger group, and sees this cultural shift as some sort of apocalypse. Never mind the fact that shifts like this have been happening for ages.  Parents have been singing “What’s the Matter with Kids Today?” since Bye Bye Birdie showed up on Broadway in 1960, when my own mother was a teenager and listening to rock and roll. Further back, my grandmother’s mother probably took issue with her style in the 1930s.

Mounting a campaign for improved vocabulary, as Ms. Gross plans to do, is not necessarily a bad thing, but let it not be motivated solely, or even primarily, by one study which says that kids like to use slang. Don’t blame technology, either–you know the saying that guns don’t kill people, people kill people? Well, it’s not social media that makes teens inarticulate. It’s the teen using social media who is inarticulate, and the reasons for that could constitute an entirely different post.

Gaslight: January in Media History

Monday, January 11th, 2010

Matt DrudgeJanuary 17, 1998: A major milestone in online journalism was reached on this day, when blogger Matt Drudge reported on The Drudge Report that Newsweek magazine had killed a story about President Clinton having an affair with a young White House intern. Newsweek reporter Michael Isikoff had been investigating the story for almost a year, but at the last minute, the magazine decided not to bring it to press due to questions of credibility regarding the recorded telephone conversations between Monica Lewinsky and Linda Tripp. Drudge was tipped off by a source within Newsweek, and posted his item online around 11.30pm PST, before any other news outlets could go to print in the morning. The actual breaking of the news highlights many of the issues surrounding online journalism today–Drudge had no editor, and was willing to publish an item even though the source was questionable. However, perhaps it was the very lack of bureaucracy and politics within a mainstream media news outlet that allowed Drudge to publish; after all, he had little to lose if the story was false, whereas the future of Newsweek would have been in peril. Plus, Drudge was able to report the story in the middle of the night, and readers around the world could get the news instantly, long before the morning paper arrived or television news crews could convene for another broadcast. When the story turned out to be true, news outlets around the world were faced with the reality of a changing digital landscape for journalists and their readers.

Eisenhower in one of his televised news conferences

January 19, 1955: Another pivotal moment for Washington journalism occurred when President Dwight D. Eisenhower allowed the first televised presidential news conference from the White House. Before this time, the American people could only learn of the President’s remarks through reprints in newspapers by other journalists. Television allowed people to engage more closely with the President and the issues at hand, since they could now hear and him speaking for himself right in their living rooms. Although it wasn’t until John F. Kennedy’s administration that presidential news conferences were televised live, Eisenhower took an important first step towards increasing the level of transparency between the federal government and the public.

Image from parody of "The Raven" from "The Simpsons"

January 29, 1845: On this day, one of the best-known poems by one of America’s best-known poets was published when Edgar Allen Poe’s “The Raven” graced the pages of the New York Evening Mirror. Poe’s piece about a man lamenting the loss of his beloved Lenore has fascinated generations of readers with its macabre story juxtaposed against a singsong rhyme structure, and it has been the subject of more than a few parodies.

YouTube in the Courtroom

Friday, January 8th, 2010

The OJ Simpson trial was an iconic moment in pop culture. The white Ford Bronco, the blood-stained glove, and a legal “dream team” — they all came together to create the “trial of the century.” Over the course of nine months, it spawned 2,237 news segments, one controversial magazine cover, and countless jokes on late-night talk shows. According to Paul Thaler, who wrote The Spectacle: media and the making of the OJ Simpson story, “the Simpson story is one of exploitation, of media overkill and outright pandering, of huge profitmaking, all of which undermined the trial and fueled tremendous public cynicism about the way in which justice–and the media–work in this country.”

Which is why, when I got an email asking me to sign a petition asking Judge Vaughn Walker to televise the Prop 8 trial, I hesitated. On the one hand, the trial is a landmark federal lawsuit, the civil rights battle of this century and my generation. Its outcome will not only affect the lives of thousands of Californians but will have ramifications across the country with regards to marriage equality. Of course I wanted to watch it, but I wasn’t sure that televising the trial was the best way to go about it.

The fact is that the theory behind cameras in the courtroom never coincides with the practice. In theory, they are supposed to protect against a miscarriage of justice and provide the public with knowledge and information about the judicial process. In practice, well, you get the OJ Simpson trial — a media circus that reduces the level of discourse to witty affirmations by the defense and cheap jokes on Jay Leno.

That’s why Judge Walker’s plan to show the trial on YouTube is so genius. The man understands that media coverage of a trial — and especially this trial — can be used to inform and engage when it is in the right hands. Which is why, in his words, “it’s important for the transmission to be absolutely within the court’s control.” The court has an incentive to show the nuances of the judicial proceedings, unlike corporate media, whose only incentive is to turn a profit.

Using the Internet to increase government transparency has long been an unanswered call. With a medium so democratic in nature, it’s almost offensively obvious that it should be used to further the cause of democracy. Thankfully, Judge Walker gets that.

Megha Kohli, LAMP intern

Ad It Up! Location, Location, Location

Thursday, January 7th, 2010

At The LAMP, we’re generally not supportive of media that does nothing more than add noise to our easily-cluttered digital and physical locales. But, I have to hand it to the folks who thought of these two ads. If you can ignore the message and just look at the design, this is simple, good old-fashioned creativity put to work. Click the picture to be taken to the Ad It Up! Ad Archive, and don’t forget to email us pictures of ads you find interesting to info@thelampnyc.org!

Casino ad running on luggage carousel in Venice airport

Casino ad running on luggage carousel in Venice airport

On the floor of a shopping center in Jakarta

On the floor of a shopping center in Jakarta

Grassroots.org
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