Archive for June, 2010

FIFA’s lesson in media literacy

Wednesday, June 30th, 2010

Non-goal on Germany by England's Frank Lampard

One of the best things about soccer is its simplicity. All you need to play the game are people, a ball, and a playing area with goal space at either end. Each time tries to hit the ball in the other team’s goal space, using anything but their hands, and that’s pretty much it. Scoring is easy; one goal equals one point. Except for the off-sides bit and perhaps a couple of other finer points, soccer is easy to play, easy to follow and fast. It’s been this way since game rules were first codified in England in 1863, but with the current World Cup, it appears that it may finally be time for soccer to adapt to a technological era. FIFA, soccer’s international governing body, does not do instant replays, so every call is subject to the perspective of one ref on the field and two sideline assistants. Under this system, FIFA referees in the South African World Cup have disallowed one good goal by England and two by the United States, and allowed what was clearly not a goal from Argentina in their match with Mexico. In light of all this, FIFA president Sepp Blatter announced yesterday that he would consider using technology to settle disputed goals.


When I heard this, I imagined Rip Van Winkle waking up to find everyone around him peering into laptops and cellphones, and learning that someone was live-streaming him as he drooled in his sleep. It’s hard to believe that it took multiple controversial goals during a World Cup series to make FIFA think twice about using video to review goals. For one thing, the pitch is already surrounded by cameras. In most professional soccer games, a line of cameras are set up on the ground behind each net, and peering over the barricades are photographers from every major media outlet throughout the world. Inside those barricades and over the top of the stadium, additional cameras are working to bring the game live to millions of people watching on television. We watch those disputed calls over and over again on our televisions, phones and computers, seeing clearly what the ref did not, and maybe getting angrier with each replay. I understand that part of the fun of soccer is the human element, but in a world constantly adapting to technological advancements, it is crazy for FIFA to think it would be spared the task of growing up at least a little.

So what does this have to do with media literacy? For one thing, it exemplifies the subjectivity which is so present in our media–a referee, like a journalist, is making a call based on his perspective. It would be dishonest to make a call based on a report from the other players or coaches, because they have their own perspectives and agendas. The referee is the anointed judge with final authority, and in a perfect world, the referee is also completely impartial to who wins or loses the game being played.

The referee calls also point to how frustrating it is when opinions and facts cannot be contested. As Americans, we are used to the idea of freedom of speech, and are more often than not actually encouraged to openly question leadership. We talk back on blogs, we write letters to the editor, we write emails to our representatives, we protest loudly outside the buildings where decisions are made. It is perhaps especially infuriating for us to be told that even though we have hard evidence of a mistake, the evidence does not matter and the wrong will not be made right. Our freedom to talk back is one we take for granted, and instances like phantom goal calls (trite as they may be to some) remind us of the luxury of that freedom. It’s easy to abuse it or forget about it entirely, until it is taken away.

Finally, we come to FIFA itself, the body which for so long and so strongly resisted integrating technology with the beautiful game, and which has now been painfully and publicly kicked into reconsidering how the digital era changes a sport. The rest of us also have to adapt and become media literate if we expect to thrive in a digital world.

–Emily Long

The Vogue Point of View, Translated

Thursday, June 24th, 2010

Take a look at this page from the July 2010 issue of Vogue:
And now let’s take it apart:

  • “I am woman. Hear me roar.”
  • Reference to women’s lib anthem: Check.

  • “Hear me issue stock-purchase orders from the Wall Street trading floor.”
  • According to Federal Bureau of Labor statistics from last year, just 29% of American traders were women. While the growth of women in the financial services industry is not to be mocked, there is still a long way to go. Are the only roaring women the ones who work in a male-dominated industry, and are they roaring only because they are doing a job which has traditionally been done by men? I think not.

  • “I am woman; I am not girl. I do not emulate the pop-burlesque fashion stylings of Ke$ha or Katy Perry.”
  • Just a few lines in, we’re already talking about what a woman is not. Plus, Katy Perry’s style was already celebrated in June’s Teen Vogue, and Ke$ha was featured in Teen Vogue’s May music issue. In a few years, Big Girl Vogue will tell former Teen Vogue readers that the “Katy and Ke$ha are awesome!” thing was all a joke.

  • “I do not aspire to passe morning-after chic, with bird’s-nest hair and shredded leather leggings. No.”
  • Vogue suggests you try this look instead.

  • “Of Lana Turner and Barbara Stanwyck–and Lena Horne–I sing.”
  • You, the same magazine whose French edition did a photo shoot of Lara Stone in blackface; you, the same magazine that ran a questionable cover of LeBron James and Gisele Bundchen; you, with a notorious tendency to debut international editions with white girls at the cover’s focal point–you sing of Lena Horne? Not to mention that a search for Lana Turner on vogue.com turned up just 2 results, and 1 for Barbara Stanwyck. Sure, I hear you singing.

  • “(Have you felt the smooth, snug tug of fine leather gloves being pulled on? Have you considered the rebellion, the nonconformity, inherent today in a Mamie Eisenhower knit suit? Have you worn a crinoline lately?)”
  • So–we can wear leather gloves but not leather leggings? And you ask the Woman Who Roars if she knows anything of rebellion? I’m also not sure Vogue gets to send a shout-out crinoline in the same space where they criticize burlesque-inspired fashion.

  • “Reader, if you’re older than fourteen, fashion for fall 2010 offers more wearable options than it has in eons.”
  • Yes, Vogue is talking to you, teens who should not be reading Teen Vogue! The wearable fashions–nay, “2010 Fall Essentials”–recommended by Vogue include a $250 Michael Kors belt, a $380 sweater by Inhabit and a Cynthia Rowley feather tutu for $410. In fairness, I suppose they did say ‘wearable,’ not ‘affordable.’ Though that still doesn’t explain the feather tutu.

  • “Skirts fall below mid-thigh.”
  • In the fall fashion collections? You don’t say!

  • “Designers are giving us dead-cool-but-still-practical streetwear uniforms for work or school.”
  • See: feather tutu; sweater that costs more than half of what the average family of 5 spent on groceries each month as of 2009.

  • “Can we get an ‘Amen’ up in here?”
  • In a word: No.

    –Emily Long

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    First photos from Best Desserts!

    Wednesday, June 16th, 2010

    Bakers, judges and hosts for Best Desserts! Photo by Colleen Katana.

    Check out our first batch of photos from last week’s Best Desserts: A Benefit for The LAMP!

    With event co-host Alejandra Ramos of Always Order Dessert, guests enjoyed a range of desserts by noted food bloggers Katy Atlas, Jen Bernstein, Esther Chai, Emily Hanhan, Anna Markow and Rachel Mount. Contest judges and cooking celebs James Briscione, Divya Gugnani and Giulia Melucci awarded Jen Bernstein’s seasonal strawberry cheesecake their prize for Best Dessert, and the Audience Choice for Best Dessert went to Esther Chai for her chocolate chip cookies. Both Jen and Esther won mentions in chef and author Brooke Parkhurst’s Full Plate column with the New York Daily News.

    Eager supporters of Rachel Mount's Asian Rice Crispy Treats! Photo by Colleen Katana.

    Eager supporters of Rachel Mount's Asian Rice Crispy Treats! Photo by Colleen Katana.

    In addition to a tummy full of sweets, many guests also walked away with raffle prizes donated by Behind The Burner, Bowery Kitchen Supplies, Foxy Fusions, House on the Hill, Dr. Pete’s, O.N.E., Salsa Timoteo, The Herb Companion, The Hip Hostess, The Tote Buddy, WhiskSMITHMag, Giulia Melucci and LAMP Board Member Jorge Ramos. Special thanks is also due to Chadwick Harris-Williams for his tasty flier design. Colleen Katana of Katana Photography snapped pictures throughout the night–if only they were scratch n sniff!  Many, many more photos will be posted, including photos of each mouth-watering dessert, so follow us on Twitter, join us on Flickr or check back on the album to catch them all!

    Food blogs + media literacy = delicious education

    Monday, June 7th, 2010

    Food blogging, a dessert contest and media literacy may sound like an unlikely combination for a benefit. In most cases, when I first mention Best Desserts: A Benefit for The LAMP, I get a few blank looks. Sure, it sounds tasty, but what does food blogging have to do with media literacy?

    The answer is, a lot. Media literacy is as much about critically processing media as it is about celebrating and appreciating media, and one great thing about the Internet is that provides a number of outlets for people to explore their passions and share their expertise with the world. And in the midst of this sharing, horizons are expanded, creativity is sparked and friendships are made. Food bloggers are the epitome of all this. Perhaps out of necessity, people interested in food are usually also very open to trying new things, and are able to connect over recipes and food in ways that mystify other people. For example, I will never understand why my sister gets as excited as she does about making her own vanilla extract, but I do know that by connecting with other people online, she is able to get tips on how to do it and find the best sources for buying vanilla beans in bulk. Where else but on the Internet can someone so easily discover a subset of vanilla enthusiasts?

    Critical thinking does play a part as well. Just because blogging and social media can enable people to position themselves as experts on something, it doesn’t mean that they actually are. If I wanted to, I could start a food blog, plagiarize recipes as my own and put up some mouth-watering photos of food that I actually purchased down the street. But someone who is media literate could look at my background and see that I have no experience whatsoever in the culinary arts, and with a little more digging could see if I stole recipes from epicurious.com. Just as we at The LAMP encourage people to think critically about who makes the news, people also need to think critically about what someone else recommends that you should be feeding yourself, your family and your friends.

    Fear not that the chefs at Best Desserts are pretenders. Our co-host, Alejandra Ramos of Always Order Dessert, has made sure of that. Between them, you will find graduates of culinary schools, working chefs, food journalists and published writers. In most cases, though, the only way you can taste their cooking is if you visit their house–you cannot go to a restaurant and order mocha brownies made personally by Katy Atlas from Sugarlaws, seasonal strawberry cheesecake by Jen Bernstein of LocalAppetiteNY, chocolate chip cookies by Esther Chai of AmbitiousDelicious(ness), salty butterscotch chocolate chip cookies by Emily Hanhan from (non) adventures of an amateur, salted turtle cashew cupcakes by Anna Markow of VerySmallAnna or Asian rice crispy treats by Rachel Mount from BestPartoftheDay. And there is definitely no event other than Best Desserts where you can eat dessert and support The LAMP at the same time. Tickets are $20 online or $25 at the door, and also automatically put you in the running for some fantastic prizes (more later on our sponsors). So please come and join us for a celebration of food blogging, media literacy and The LAMP!

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