June 5th, 2013

The Chocolate Project!

Care for some chocolate…in your stories, your advertising, on your TV screen? No doubt you have a favorite kind of chocolate, a favorite way to consume it, even a favorite brand. Chocolate is a food so delicious and so popular it’s practically an international obsession, and it has its own fascinating history. It’s been featured in books (Charlie and the Chocolate Factory; The Chocolate War), and has been packaged and marketed to all ages throughout the world in many ways, including print ads, billboards and TV commercials. But how much do you know about where chocolate comes from? In The Chocolate Project, you’ll get behind the product and the brands. You’ll learn about how chocolate makes its way from cocoa bean to confection advertised across media. You’ll learn about everything that goes on behind chocolate packaging and marketing, like the conditions of cocoa farming and chocolate manufacturing. You’ll get to compare how it is produced by others to how it is sold to you. Then you’ll produce your own media and talk back to the chocolate ads. It’s chocolate in a different form…that you’ve never tasted before.

Check out this video for some food for thought on chocolate:

The Chocolate Project (#chocproj) is intended for youth between the ages of 12-18, but all are welcome. The program is running at eight different branches of the New York Public Library over the course of the summer. All are listed below, but please check The LAMP’s calendar of events for details:

  • Clason’s Point Library, 1215 Morrison Avenue: June 5, 12, 19, 26 and July 3 and 10, 3-5pm
  • West Farms Library, 2085 Honeywell Avenue: June 11, 18, 25 and July 2, 9 and 16, 4-6pm
  • Throg’s Neck Library, 3025 Cross Bronx Expressway: June 13, 20, 27 and July 11, 18, 25, 3.30-5.30pm
  • Mott Haven Library, 321 E. 140th St: July 1, 8, 15, 22, 29 and August 5, 3.30-5.30pm
  • Wakefield Library, 4100 Lowerre Place: July 2, 9, 16, 23, 30 and August 6, 3-5pm
  • Grand Concourse Library, 155 E. 173rd St: July 12, 19, 26 and August 2, 9, 16, 3-5pm
  • Parkchester Library, 1985 Westchester Avenue: July 15, 22, 29 and August 5, 12, 19, 2.30-4.30pm
  • Riverside Library, 127 Amsterdam Avenue: July 18, 25 and August 1, 8, 15, 22, 3.30-5.30pm

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