May 23rd, 2013

How Twitter’s new card gives your info to marketers — and you may not even know it

Example of a Lead Generation Twitter card. Image grab from digitaltrends.com.

Example of a Lead Generation Twitter card. Image grab from digitaltrends.com.

Twitter, like its more visually-inclined microblogging cousin Tumblr, has struggled to make money. It has value, thanks to an estimated 56 million active accounts, but its format doesn’t allow for advertising placement in the same way that Facebook does. With an IPO coming out later this year and some analysts scratching their heads over how many billions of dollars the company is worth, Twitter needs to show that its recent moves towards monetization–mostly through what are known as Twitter cards, or expanded tweets–have momentum and room to generate revenue.

Enter the Lead Generation card. Announced yesterday, it provides Twitter users a way to effectively opt-in to a marketing tweet without having to re-enter personal information like their name, Twitter handle and email address–all just by clicking the link in the ad. This removes the step of having to fill out a form, which prevents many people from opting in to advertisements. A form is one extra step in a fast-paced mobile world, and quite clearly asks for information that you may not want to share. Now, it’s automatic. The Lead Generation card auto-fills your information. It’s not clear how or where this information is stored, or if there are any restrictions on how marketers can use your information once you’ve clicked their tweet. Regardless, it’s a sneaky move, further blurring the line for users on when they are seeing an advertisement and when they are seeing a tweet. If you’re even a semi-regular Twitter user, you’ve probably already encountered Twitter cards without realizing it.

As it happens, one day prior to this announcement from Twitter came the release of a massive study by the Pew Research Center and the Berkman Center for Internet and Society. It shows that while most teens are active on Facebook, they long for an online space that is more free of ‘drama’, rules and restrictions. This has led to a boom for both Twitter and Instagram, which teens report as being more positive spaces for creativity and expression. In 2011, 16% of online teens used Twitter, but when the study was conducted in December of 2012, that figure rose to 24%. Of the younger teens internet users in the survey, those between the ages of 12-13, 13% used Twitter. That’s problematic for Twitter, given that the Children’s Online Privacy and Protection Act (COPPA) prohibits the collection of personal information from youth under the age of 13. With the Lead Generation card, even a tech-savvy, COPPA-aware twelve-year-old could give marketers her personal information and not know it. (Never mind the fact that she shouldn’t be on Twitter anyway, since she’s under thirteen.) The Pew/Berkman study also shows that teen social media users generally don’t care about sharing their information with third parties anyway; 22% are “not at all concerned” and just 9% are “very concerned.”

The onus for enforcing age restrictions falls on Twitter, and perhaps now they need to be more vigilant so as to be responsible to the companies who buy Lead Generation cards. But the millions of parents who sign their underage children up for social media accounts also need to know about exactly what their kid could be getting into. The Lead Generation card represents yet another move by another big media away from transparency and responsibility (seen the latest Facebook controversy?), and there’s no sign that this trend is likely to stop or plateau any time soon. As social media engagers, it’s one more reason we need to understand the platforms we use to communicate, and how they in turn use us.

–Emily Long

Follow The LAMP on Twitter: @thelampnyc
Follow me on Twitter: @emlong

May 21st, 2013

Donor thanks, internship opportunities and more: May News from The LAMP!

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The LAMP’s Illuminations
May 2013    

We Love Our Donors!
The LAMP is fortunate to have supporters making it possible for us to reach hundreds of New Yorkers every year. Whether you make a recurring monthly gift, attend a special event like last month’s Brunchtacular with Rally Downtown or give during the Annual Appeal, your support makes a difference. Check out the graphic below to see just how far a dollar goes when you give to The LAMP:

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Become a LAMP supporter when you make a one-time or recurring gift right now!

What’s in your dream video editor?
As we move towards the beta testing phase of the Oven video editor, we want to hear from you: What would be included in your ideal online video editor? Send us an email with your wish list of features, and stay tuned for more ways you can contribute to the development of this groundbreaking tool!

LAMP students working in iMovie. What’s in your ideal video editor?

D.C. Vito Joins the NAMLE Board!
Executive Director D.C. Vito. Photo by Colleen Katana.

The National Association for Media Literacy Education (NAMLE), the largest coalition of media literacy educators and activists in the United States, recently announced that our own Executive Director D.C. Vito won election to their Board of Directors! “NAMLE is at a pivotal point in its growth as a force for mobilizing media literacy educators, and I look forward to being part of its leadership community,” said Mr. Vito. Read more here.

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Alan Berry with a proud graduate of Digital Career Path
If your media or technology business seeks ambitious, motivated interns, look no further! The LAMP is currently placing top graduates of its Digital Career Path program in internships with a variety of media- and tech-related companies. Send us an email for more information on how you can bring LAMP-grown talent to your business!
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May 16th, 2013

Infographic: 18 Myths People Believe About Education

This infographic was sent to us by the folks at InformEd, an education resource hub based in Australia. Since it’s based around myths, which almost by definition are impossible to prove or disprove, this is one of the more contentious infographics we’ve seen recently. However, it does open up some interesting questions and calls out the elephants present in many rooms of discussion around teaching, learning and an education system often referred to as ‘broken’ (as though it has ever been perfect). Check out the graphic on the InformEd site for more on the debate and sources, and feel free to share your thoughts in the comments here.

An Infographic by Open Colleges

May 15th, 2013

Big Media, Big Bullying, and What You Can Do About It

This piece was originally published here on May 14, 2013. Republished with permission.

In the years since the issue of bullying has garnered national attention and increasing concern, most big media companies have created campaigns designed to prevent bullying or to otherwise give people an opportunity to speak against it and raise awareness.

MTV has A Thin Line, ABC Family has Delete Digital Drama, NBC airs anti-bullying spots via its public service campaign The More You Know, Nickelodeon has anti-bullying activities on The Big Help, and Cartoon Network has a Stop Bullying Speak Up campaign.

With efforts like these, it would seem as though big media has truly taken a step forward in reaching young people to stop the bullying epidemic.

That is, until you turn on the TV. On ABC’s The Bachelor, women snipe at each other as they compete for one man’s heart. All of these insults are captured on the Smack Tracker, thus cataloging an episode-by-episode breakdown of who said what about whom. In spin-off specials like The Bachelor: Women Tell All, snarky tweets from fans of the show are broadcast live, courting a dangerous game of one-upmanship as to which members of the viewing public can be the cruelest. All of this comes courtesy of the same company that puts stars from its scripted shows front-and-center in PSAs saying that it’s time to delete digital drama.

Tune into any one of The Real Housewives series on Bravo, and you’ll see more fighting and backstabbing. Check out Teen Mom or Jersey Shore on MTV for more of the same; perhaps you’ll also catch spots for A Thin Line. Watch E! or Access Hollywood for celebrity gossip, and ESPN for occasional glorification of athletes behaving badly. In the case of some of these shows, the connection to big media’s Astroturf anti-bullying campaigns might be harder to find, but they’re all there. Bravo is owned by NBC Universal, which also owns E! and Access Hollywood. Both ABC and ESPN are owned by The Walt Disney Company, whose Friends for Change celebrity ambassadors want you to become an ‘accountabili-buddy’ and report bullying.

Big media profits from shows that promote hateful messages disguised as entertainment, also called ‘hatertainment.’ Their various attempts at ending bullying are moot when their own networks glorify, normalize, and reward the same type of behavior that most of us recognize as bullying and destructive. We cannot count big media as an ally when these companies are responsible for messages that can be so harmful for kids: in a 2011 study, the Girl Scout Research Institute found that 78 percent of girls who watch reality television believe that “gossiping is a normal part of a relationship between girls,” while only 54 percent of girls who do not watch reality TV agree.

In far too many documentaries and news stories, the blame for bullying has fallen squarely on the shoulders of parents, teachers, and school administrators, who are frequently accused of not taking enough preventative action. Big media companies need to also be held accountable for their role in fostering bullying behavior, and we must teach the basic media literacy concept of media as construction and an industry with a bottom line.

When watching reality television, ask your kids about what might have been left out, or how producers decide which portions of footage to use for a show. Talk to them about news, and why there is an entire industry devoted to reporting on celebrity gossip. Perhaps most importantly, ask them how they feel when they watch these shows. Moderating screen time is also a good step, as is being a positive role model—adults are not immune to hatertainment. Much like second-hand smoke has an indirect but powerful effect on our family’s health, hateful media also pollute homes in ways that may not be immediately recognizable. Yes, big media companies are powerful, but the real power lies in our own ability to filter their product.

Emily Long is Director of Communications and Development for The LAMP (Learning About Multimedia Project), a nonprofit organization bringing critical media fluency education to youth, parents and educators in New York City. For more on this subject, click here.

 

May 14th, 2013

The LAMP’s D.C. Vito joins the NAMLE Board of Directors!

The LAMP’s Executive Director D.C. Vito. Photo by Colleen Katana.

The National Association for Media Literacy Education (NAMLE) recently announced that The LAMP’s own Executive Director and Co-founder, D.C. Vito, won election to its Board of Directors for the 2013-2015 term. Cynthia Lieberman of Cyberwise and Rebecca Reynolds of Rutgers University join Mr. Vito as the group of three new “At Large” additions to the Board of Directors, elected by NAMLE members from a field of qualified candidates.

“I am extremely honored to have been elected to the NAMLE Board of Directors,” says Mr. Vito. “NAMLE is at a pivotal point in its growth as a force for mobilizing media literacy educators, and I look forward to being part of its leadership community. I’m also excited for The LAMP to benefit from increased involvement with NAMLE as it continues to grow its role as New York City’s nonprofit leader in media fluency education for underserved youth, families and educators.”

Click here to learn more about NAMLE, and follow @thelampnyc to keep up with more news from the field of media fluency.

May 2nd, 2013

Who’s the Real Bully? Big Media and Bullying [Prezi]

As presented by D.C. Vito at UFT’s Be BRAVE Against Bullying conference on May 2, 2013:

April 26th, 2013

Infographic: Revisiting Pew’s Tech-Savvy Teacher Report

Back in February, the Pew Research Center released a report about how National Writing Project and Advanced Placement teachers are using technology in the classroom. In our coverage of the report, we focused on the pieces that laid out the disparities in educational technology effectiveness in low-income schools versus those which are more advantaged. We also pointed out some of the catch-22s experienced by educators who want to move their classrooms into the 21st century, but lack the funding or training needed to do so in a meaningful way.

Like all Pew reports, this one was chock full of great research–way more than we could dissect in just one blog post–so we were thrilled to get this infographic created by QuinStreet for Teacher Portal. It’s based mostly from the February 2013 report, but draws on some other data as well, and makes it easy to digest the information in a visual way. (And frankly, on Fridays, we’re all about making things easy.) Check it out:

The Rise of EduTech in K-12 Classrooms
Courtesy of: TeacherPortal.com

April 23rd, 2013

Support The LAMP & NYC small businesses on Saturday!

Use the code ‘LAMP’ for 15% off tickets–click here to buy now!

April 22nd, 2013

Lyrical Lacerations, from NWA to Rick Ross

Cartoon by Kevin Eason. Click here for original source.

Cartoon by Kevin Eason. Click here for original source.

Rappers make songs under the creative licenses of their whims, songs are released, and sometimes these songs top the charts. Other times they become catch phrases that become part of urban lexicon, and other times they create a firestorm of criticism and backlash. Certainly ever since music has been made available to the public en masse, there have been lyrics that cause a stir among the public, leading to image issues for the artists and their record labels. Lyrical lacerations–as I have come to coin these controversial songs–are nothing new.

A recent major example was the 1996 backlash against Interscope Records for NWA’s song “F**k the Police”  (among others) and the major ensuing assault on gangsta rap music, with the resulting “Parental Advisory: Explicit Lyrics” stickers which were birthed from that era. But now that Hip-Hop has infiltrated popular culture and the artists within the genre are pop culture icons in their own right, what is the latest face of these lyrical lacerations and how are they implemented?

While (radio) channel surfing, I wound up listening to a passionate denunciation of rapper Lil’ Wayne for his cameo on a song called “Karate Chop” that had been recently leaked by Hip-Hop artist Future. I had not heard the song up until that point, but I was curious about the conversation so I listened to The Open Line broadcast on New York City radio 107.5 WBLS’ as they played the couplet where Lil Wayne said:

Pop a lot of pain pills
Bout to put rims on my skateboard wheels
Beat that p***y up like Emmett Till

Now just for a brief history lesson: In August 1955, Emmett Till, a 14-year-old African-American boy, was kidnapped in Mississippi from his great-uncle’s home. He was taken to a barn where he was beat, tortured, and killed, with his body thrown into the Tallahatchie River at the hands of two white males who were acquitted for the crime.

And this was the best lyric that Lil’ Wayne could come up with in order to rhyme with the word ‘pills’? Seriously. I’ve studied the Civil Rights Movement outside of school and traveled to many of those cities where the movement traveled through and took place, and I have heard Emmett Till’s mother describe how her son looked and why she decided to have an open casket funeral. In a Vibe magazine exclusive, Till’s family wrote an open letter to the artist and Till’s cousin was also interviewed on The Open Line. Epic Records issued an apology (if you could call it that) and pulled the reference to Till from the song. For all the searching I did,  I’m not sure I saw an apology from Lil’ Wayne himself for committing the following as eloquently stated in the Till family’s letter to him: “When you spit lyrics like ‘Beat the p***y up like Emmett Till’, not only are you destroying the preservation and legacy of Emmett Till’s memory and name, but the impact of his murder in black history along with the degradation of women.”

In another recent lyrical laceration, Reebok has dropped its endorsement campaign with rapper Rick Ross due to these lyrics in the song “U.O.E.N.O.”:

I die over these Reeboks, you ain’t even know it
Put Molly all in her champagne, she ain’t even know it
I took her home and I enjoyed that, she ain’t even know it

The insinuation of date rape using a drug known as ‘Molly’ did not sit well with many and was protested by the feminist group UltraViolet, getting a fair share of the credit for putting the pressure on Reebok to drop Ross and ensure the financial penalty to his pockets. The lyrical laceration of drugging and then sleeping with a woman who “ain’t even know it” while hyping up a company that sells sneakers worldwide and pays you to promote their product? Simply genius, boss.

Rick Ross issued a statement but I think the bigger statement was that he had to pay for his lyrical laceration. Unlike Lil’ Wayne, this one cost Ross some funds – but as one person on my Facebook feed pointed out, date rape in rap lyrics is nothing new; more people just happen to have access to know about it. Social media has become a way of dispersing information and mobilizing in a way that is quick and retributive, and can force people to pay attention. I think that for an artist, getting them in their pockets may be the quickest way to get them to be aware that more than just the fan base is listening.

– Anne Desrosiers

Anne Desrosiers is the founder and Executive Director of The World is Your Oyster, nonprofit consultant and former Americorps Volunteer in Service to America. As an avid media consumer, Anne enjoys engaging in the critique and debate of improving what we see, hear and eventually become as a result of media and its influence on our lives.

April 19th, 2013

Dear NY Times: Why let Dove’s “real beauty” ads off the hook?

I was disappointed to read Tanzina Vega’s story in the New York Times about the recent commercial from Dove as part of their “real beauty” campaign. While it’s touching to read about the epiphany that comes with understanding the impossible standards of beauty to which women aspire, it’s also important to look at the industry behind those standards. Although it is acknowledged in the article that Dove is owned by Unilever, there’s no deeper look into the relevance of that connection. Consumers with tears in their eyes about how hard it is for women to feel good about their appearance should also question the sincerity of such messaging from a brand owned by the same corporation that owns the Axe line of body spray. Yes, Axe—the product that famously bills itself as the pied-piper to billions of beautiful,long-legged, string bikini-clad women. Yes, Axe—the same product whose commercials uphold and reinforce the stereotypes which have so many women feeling crummy about their looks in the first place. If the “real beauty’ campaign truly is about building a world of confident women, then its parent company needs to stop feeding the problem.

Anytime we look at a media message, we have to also look at the business behind the message.  As mentioned in the piece, Dove’s bottom line benefits when the brand being associated with positive messages about beauty, but the business of media messaging deserves more than a passing glance here. Media must be held accountable for its messaging and business practices, and that starts with awareness, critical thinking and literacy. The Times and Vega missed an opportunity to provide readers with a more well-rounded and critical report that could increase their engagement with and criticality of news and journalism.

–Emily Long

Follow The LAMP on Twitter: @thelampnyc
Follow me on Twitter: @emlong

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