Commercials and Advertising Track
Make a Commercial
(youth, families)You see hundreds of advertisements every day—now you can make your own! As you write, edit and shoot your own original commercial, you’ll learn how different persuasive techniques are used in advertising. You’ll also break down how people, products and ideas are represented, learning how to distinguish fact from fiction in commercials.
LAMPlatoon
(all)Talk back to advertising when you remix or ‘break’ existing television commercials with your own observations and ideas about what is happening in the ad. You’ll learn basic video editing skills while honing your advertising literacy skills. Once your broken commercial is complete, it can be added to the LAMPlatoon project, joining the grassroots education and empowerment movement demanding responsible media messages.
Watch LAMPlatoon At Maker Faire 2011Download LAMPlit: The LAMPlatoon Wants You!
Make a PSA
(youth)Make your voice heard about issues that matter to you when you create your own PSA! Also known as Public Service Announcements, PSAs are often used to raise awareness about a particular issue like hunger or bullying, and are sometimes used to communicate emergency procedures and alerts. In this workshop, you’ll learn how PSAs catch your attention, send information and persuade, and put them to work when you create your own video, audio or print PSA.
Watch Cyberbullying PSA by Leslie and AshleyNews and Reporting Track
What’s in the News?
(youth, families)There are exciting things happening all around you, and now it’s your chance to decide what is newsworthy and what is not. Make your very own print or digital newspaper, radio or video broadcast to discover how and why news items are made.
Download LAMPlit: Check Out the News!News on TV and Video
(youth, families)Learn about broadcast TV and other forms of video news as you create your own video news story. You choose what to report and how to report it when you learn what goes on behind the scenes in newsgathering and news production.
Watch LAMP Kids News Show at PS 107 – starring Nataelle, Lucas, Kristina and ChristopherReporting and Podcasting
(youth, families) Reporting the news changes when it is heard and not seen! Find out how when you produce your own news podcast.Exploring Images and Video Track
Video Poem
(youth)Explore how sounds and images work together when you make a video poem. Use your original artwork and writing to learn how they can be edited together to make a piece of multimedia art.
Watch Mammals v. Robots: Video Poem at Prospect Park YMCAMaking Pictures, Telling Stories
(youth) Learn the basics of storytelling, editing and images when you take photographs that tell a visual story. You know what order the pictures should be in—but when others look at them, what story do they see? How does changing the order change the story?Documentary and Non-fiction Video
(youth)Using a subject of your choice, write and shoot your own short documentary video. Explore the different ways that documentaries can be used, along with some basic video editing techniques.
Watch Answer with Action – Trashing God’s Living RoomDigital Media Track
Medium Literacy: Different Media, Different Tools
(youth) Journalists, artists, public officials, advertisers and storytellers use different media to communicate with us on a regular basis, but what they have to say depends on the medium they use to say it—whether it’s a text message, video, print article, photo, website or audio medium like radio or podcast. Understand how and why different media are used to shape information, persuade, socialize and teach when you explore and create a variety of messages through different media platforms.Healthy Digital Relationships
(youth, families)Learn how to make smart choices on the Internet when we discuss issues such as how to maintain privacy and security, Internet etiquette, games on the web, learning on the web, viral videos and more.
Download LAMPlit: Guide to Healthy Digital RelationshipsLAMPcamp
LAMPcamp
(youth)The LAMP can build a one- or two-week camp experience for youth in various age groups: 5-7, 8-10, middle school, and teenagers. Full-day camp programs have participants exploring video, podcasting, news, neighborhood media scavenger hunts, and digital media. As appropriate, participants focus on various media-related themes: gender, nutrition, sustainability, health and wellness.
Watch LAMPcamp on News 12Family Workshops
All of the tracks listed above—news, advertising and video–can be tailored as family-focused workshops. In addition we offer:Family Media Scavenger Hunt
(families)Families gather in a popular neighborhood location, get their maps and their guides, then travel as family units into different parts of the neighborhood. The goal? Noticing, exploring, and recording all of the media messages and technologies that surround them which perhaps they hadn’t noticed before. It’s an eye-opening experience.
View the 1st Annual Family Media Scavenger Hunt Flickr album.Family Video Workshop
(families)The whole family comes together to make a video memory. Shoot and edit a video of parents and children interviewing each other, sharing favorite memories and stories, or doing whatever the family likes to do together. Families will create a lasting record to be enjoyed now and forever.
Watch The LAMP Family Videos – Ramos FamilyFamily Digital Media Workshop
(families)Parents and children together explore how they use digital media and how they talk about it and use it at home for school, work and social networking. Families consider the different uses of these media and establish appropriate, realistic house rules for media use.
Download LAMPlit:Beginners Guide to Going OnlineProfessional Development
Professional Development
(educators)The LAMP offers professional development workshops for teachers and other leaders interested in learning how to implement media literacy components into their classroom or community. Workshops range from those which focus on foundational media literacy skills to those which focus on specific media literacy skills in advertising, news and digital media.
View the Digital Remix Workshop with MOUSE and The LAMP Flickr album.
