Programs
Each module within a track will be tailored to the age group for which it will be presented. All modules can also be tailored for parent/educator workshops as well.
Commercials and Advertising Track
Age: 5 yrs through high school
Make a Commercial/Break a Commercial
You see hundreds of advertisements every day—now you can make your own! As you write, edit and shoot your own original commercial, you’ll learn how different persuasive techniques are used in advertising. Break down how people, products and ideas are represented and used to sell products and ideas. You’ll learn how to talk back to ad messages, uncovering the persuasion techniques and recovering what’s been left out.
News and Reporting Track
Ages: 7yrs through high school
What’s in the News?
There are exciting things happening all around you, and now it’s your
Get behind the news desk and learn more about television news broadcasting as you create your very own news show. You choose what to report and how to report it when you learn what goes on behind the scenes in a news studio.
Reporting the news changes when it is heard and not seen! Find out how when you produce your own podcast of a news show.
Ages: 6yrs through high school
Video Poem
Explore how different editing techniques are used for sounds and images when you make a video poem. Use your original artwork and writing to learn how different elements come together to make a piece of multimedia art.
Making Pictures, Telling Stories
Learn the basics of storytelling, editing and photography when you take photographs which tell a visual story. You know what order the pictures should be in—but when others look at them, what story do they see?
Using a subject of your choice, write and shoot your own documentary video. Explore the different ways that documentaries can be used, along with some basic video editing techniques.
The whole family comes together to make a video memory book. Shoot and edit a video of parents and children interviewing each other, sharing favorite memories and stories while creating a lasting record to be enjoyed now and forever.
Digital Media Track
Ages: 10 through high school

Explore the many ways you can present yourself on the Internet through social networking websites and blogs. Learn what to include (and what not to include) in an online profile, and how to build your own blog.
Learn how to make smart choices on the Internet when we discuss issues such as how to maintain privacy and security, Internet etiquette, games on the web, learning on the web, viral videos and more.