Posts Tagged ‘Emily Long’

The Salahis, Facebook and the Power Wall

Thursday, December 10th, 2009

Michaele Salahi getting friendly with Joe Biden

Michaele Salahi getting friendly with Joe Biden

Like everyone else, I couldn’t help but hear about Michaele and Tareq Salahi. On Thanksgiving morning, I was eating breakfast with my parents in the hotel where we were staying, and that same bit of footage–Michaele and Tareq enter, wave, walk; Michaele holds him back for another camera opp–played over and over again. At first I didn’t realize the magnitude of what had happened; that this was a major security breach and not just a publicity stunt or a misdirected invitation. Then reading online today in the New York Times, I learned of still another sin the Salahis committed–they put the pictures up on Facebook!

Now, aside from the obvious stupidity of publicizing pictures of yourself posing with leaders of the free world at a very exclusive party to which you were not invited, I have to say I disagree with part of David Segal’s criticism. He points out that by posting photos on Facebook, the Salahis erred by making public the traditional, time-honored Power Wall (i.e., physical wall of photos of yourself with important people). The Power Wall used to exist only in offices or homes, but not anymore. Years ago, if a photo was to be seen at all, it had to be printed, so the print itself was not a big deal. Now, choosing to print a photo indicates that it is something special, and so the pictures you display in private are carefully curated by you or someone close to you. For the purpose of striking awe in someone sitting across from your desk, a traditional Power Wall is still effective, but the days of owning your image are long gone. That client can walk out of your office, find you on Facebook or Flickr, and see any old picture they want; the word ‘authorized’ means very little. Your real power wall is on Facebook, and you demonstrate power by making sure you are not tagged in photos you don’t like. One would think this would be understood in an Administration which was put in place due largely to its wielding of social media.

While a large part of this has to do with social media and technology, another part of this has to do with media itself. One of the basic points of being media literate is understanding the power of imagery, which is something we generally take for granted. The Salahis certainly did. I have plenty of friends who have posted photos on Facebook from the time they met a famous actor, shook the hand of Barack Obama as he campaigned for President, and even one friend who snapped a shot of herself with the Dalai Lama, but the difference is that no rules were violated in the process. It’s really the very well-known context of Michaele Salahi’s shot with Joe Biden that makes it so inappropriate to share, and the fact that she shared it demonstrates idiocy, naivete, lack of foresight or all of the above. But if Biden–or any other White House officials who allowed personal cameras into the event–didn’t think that photo would turn up later, he was not much better.

–Emily Long

What does your holiday shopping really cost?

Wednesday, November 18th, 2009

Rise and shine, shoppers!

Rise and shine, shoppers!

I personally have a deep love of the holiday season, but I know many people who do not. Reasons include sentiments such as “Peace on Earth” which are forgotten after January 1, obligatory family time and holiday parties, but the one constant I almost always hear is stress. And that stress is usually related to money.

Shopping can indeed be a high-stress venture over the holidays, given the crowds, the sales, the picking-the-perfect-gift challenge and a host of other elements like the tempting food court in the mall. But, it doesn’t have to be that way, so throughout the holiday season, we at The LAMP are offering some simple ways to keep your spending (and sanity) in check during one of the most difficult times for consumers. The first one is:

The real cost is not on the price tag. On Black Friday, thousands of people head to stores right after that last bite of pumpkin pie, prepared to wait for hours in their cars or on sidewalks for “doorbuster deals.” People get injured, angry and broke over a zeal to complete all of their holiday shopping in one day, or to save money on a new flatscreen.

Before you join the fray, ask yourself if this is worth it. Is buying the hot holiday toy for your kid really worth coming home in a foul mood, exhausted, resentful of what you just had to go through for it? Remember that you teach your children what the holidays are about. If you act as though shopping is at the heart of all December activity, odds are that your children grow up and continue the vicious cycle. They recall not that holidays are about building relationships with your friends and family, but that they are for competitive shopping excursions. If you are someone who finds yourself exceedingly stressed this time of year, take a second and think–how did your parents act during the holiday season?

In the end, you may finally be getting the TV you’ve always wanted, or you may be getting your children the toys at the top of their lists. But, you’ve lost the ability to sleep in the day after a large meal, a bit of your sanity has been sacrificed, and you’re buying into what retailers mean when they say dreams come true at the holidays. The $200 you saved to buy something you probably don’t really need, the lesson taught to your child when he receives every gift on his wishlist–how much does that cost?

–Emily Long

Regret, Resignation and News Literacy

Thursday, November 12th, 2009

Sean Hannity

Sean Hannity

I’m guessing most of you heard on the news this morning that CNN anchor Lou Dobbs resigned as of last night, after much controversy over his remarks about the validity of President Obama’s birth certificate.  Also last night, Sean Hannity apologized to viewers for splicing footage from two different political rallies to make one appear larger, and acknowledged that Jon Stewart was right.  What is going on?

These incidents strike me as a possible indication that we are becoming more news literate. I do believe that as far as television news is concerned, the line between journalism and editorializing seems to have blurred. I’m happy that people are asking questions, and they are asking them loudly enough that networks have no choice but to respond. I applaud CNN for its choice to remove a pundit masquerading as a reporter, and though Sean Hannity may continue to carry that mantle, I applaud him for apologizing. I have no more or less respect for his work, but it takes a lot for people to admit they were wrong, and perhaps even more so when such an admission takes place in front of audience of millions. The news frequently gets things wrong, and it frequently oversteps the boundaries of strict journalism, but it is not often that the people involved make such public apologies. (Even retractions are typically found only in fine print.) It makes me proud that the notion of news reporting as fallible is catching on.

Meanwhile, we have not heard the last from either Lou Dobbs or Sean Hannity, and we will certainly continue to hear irresponsible reporting and poorly-argued editorials. News literacy continues to be of key importance in a media-saturated environment; simply removing someone doesn’t make us more literate. But it does provide a strong example to back up what we at The LAMP say often: When we demand smarter media, the media producers will respond. After all, the best argument for removing Lou Dobbs, at least from a CNN perspective, is the ratings drop.

–Emily Long

“Smart Choices” made easy? Indeed…

Thursday, October 29th, 2009

Reeses Puffs, named one of the least nutritious but heavily marketed cereals

Reese's Puffs, named one of the least nutritious but heavily marketed cereals

A few days ago, Yale University released the results of a study conducted around the television advertising of cereal to children. Also a few days ago, according to an editorial in this morning’s L.A. Times, the Food & Drug Administration made some noise about plans by the food industry to add “Smart Choices” labels to cereals and other foods which are high in sugar and other non-nutritious additives. On the one hand, I applaud the FDA for stepping up to protect consumers from misleading information, but on the other hand, I’m still furious it took this long. Really–the FDA is just noticing this now? For far too long, it has been too easy to slap a “Smart Choices” label on less-than-smart food.

Among the findings of the Yale study was research demonstrating that marketers in the cereal industry are pretty liberal with their health claims.  For example, Lucky Charms, Golden Grahams, Cinnamon Toast Crunch, Cookie Crisp and Reese’s Puffs average three or more health claims per box.  A look at the Nutrition Facts box on Lucky Charms reveals that although it does provide several vitamins, it also contains a lot of sugar–14 grams per serving, and that’s a one cup/35 gram serving. And, that one serving fills 10% of the recommended daily intake of both carbohydrates and sodium. Perhaps I’m being cynical, but on top of this, I doubt that most kids eating Lucky Charms are only eating one cup.

Ok, so Lucky Charms is only advertising its strong points. That’s typical; if I wanted to sell a product I would also choose to accentuate the positive while downplaying the negative. But the real trap here is that most people see those few positive things, and forget to ask about the rest. In my opinion, the fact that Lucky Charms is 41% sugar outweighs the benefit of the calcium and vitamin D in it, since I can get my calcium and vitamin D in lots of other ways that don’t also require me to overload on refined sugar. Plus, research shows that fewer consumers under 30 years old are looking at nutrition labels.

The application of media literacy to  this issue is clear. Consumers and children are not asking questions about how something is being marketed to them (why are all the kids cereals on the bottom shelf at the supermarket?), nor can they identify the constructed message which may not tell the whole truth up front.  Like I said, I’m glad the FDA is doing something, and I hope the momentum continues. Better late than never.

–Emily Long

Blog Action Day: Media Literacy and Climate Change

Thursday, October 15th, 2009

I was thrilled to see that the cause for this year’s Blog Action Day was climate change–it’s something all of us at The LAMP hold very dear. Last March, we participated in and helped promote Earth Hour, a campaign encouraging individuals and cities to turn off all their lights for one hour to raise awareness about climate change. Of course, this is great, and it’s an effective visual way to demonstrate the power that a simple act can have on the environment when people work together for a common purpose. But one thing puzzled us–during the hour, people were asked to email and call friends and share their Earth Hour experience with them. What about the power used by those devices?

It’s easy to ignore the impact media has on the environment. A lot of us are guilty of leaving our cell phones in the charger long after the battery has fully charged, or of leaving computers on overnight, or of leaving the television on when nobody is watching it. However, our phones, computers, televisions and gaming systems can also be huge energy hogs–for example, around 2/3 of the energy used by mobile devices is the result of them being fully charged but idle in their chargers. Video gamers may use as much energy in one year as the entire city of San Diego. In August 2009, 60 Minutes reported that Americans throw out roughly 130,000 computers every day, and about 1 million cell phones every year. Even when e-waste is earmarked for recycling, it may have to travel thousands of miles to be processed.

In addition to forgetting to turn things off, it’s easy to fall prey to marketers whose business depends on convincing you that you NEED a hot new phone (even though yours works just fine) or that you NEED a more high-powered computer. When you do decide to buy a new gadget, how closely are you evaluating the impact it has on the environment? Not all gaming systems are equal, many of the materials used to make electronic devices have to be shipped from other countries, and something with a shorter battery life will need to be charged more frequently.

This is where media literacy comes in. One component of being a more literate media consumer is that you understand the media choices you make, and this extends to making thoughtful media purchases. Our addiction to electronic devices uses up a lot of energy; the IT industry emits as much carbon dioxide as the aviation industry. It’s difficult to underplay just what that means.

In response to this, The LAMP has been hard at work developing and seeking funding for a program which would use media literacy to address climate change, explore how our media choices impact the environment, and devise ways we can each minimize that impact. We also accept recycled equipment to use in our workshops, so if you decide you want or need a more souped-up Macbook or camcorder than what you currently have, you can send us your old one.

Meanwhile, remember that even though our digital devices can do an awful lot of cool things, when used thoughtlessly they can also do the opposite.

–Emily Long

The Means, The Ends & A Glass of Fat

Thursday, September 10th, 2009

On August 31, the New York City Health Department launched a public awareness ad campaign against soda and other beverages that are high in sugar. The need for the campaign is clear; as we delve deeper into the debate about health care reform, we are urged to consider health issues that afflict a sizable proportion of Americans, such as Type 2 diabetes and obesity. But there are some people, including Bob Garfield of Advertising Age’s Ad Review blog, who think the ad goes too far. From a personal standpoint, the ad makes me sick to look at (a nice irony, given that it’s for health). However, as stated above, obesity is a major problem in our country; according to the CDC, over 34% of Americans aged 20 and older are considered obese, and 1 in 7 children also meet criteria for obesity.

That said, is the ad campaign going too far if it does succeed in getting people to drink less soda and sweetened drinks? Are cause campaigns exempt from common standards of decency if they effectively market against something which we can all agree is a problem?

I’m inclined to say yes. As we move closer to Halloween, I’m bracing myself for disgustingly graphic ads for movies like Saw. I don’t like ads that are overly graphic; I find them numbingly disgusting. However, until and unless formal standards are put in place to prevent graphic ads from being published, I think the Department of Health has just as much of a right as Saw. Let it also be said, though, that this where media literacy comes in, because I think it’s important for consumers to understand why an ad might be exceedingly graphic. The team that designed the ad campaign set out to make a point. And that, they did.

What ads do you think are too graphic? Share them with us by emailing info@thelampnyc.org, with a brief explanation of your thoughts and where you found the ad. Visit The LAMP’s Ad It Up! Ad Archive to comment on other ads.

–Emily Long

Death Panels and Media Literacy

Tuesday, September 1st, 2009

Today I got an email from BarackObama.com, titled simply, “The media.” I opened it up, and here is what it said:

“Over the past few months, two things have become clear about the fight for health insurance reform:

1. Our opponents will create and spread outrageous lies to try to stop President Obama from creating real change.
2. We just can’t count on the media to debunk them.

As President Obama described recently:

“If somebody puts out misinformation… then the way the news report comes across is, ‘Today, such-and-such accused President Obama of putting forward death panels. The White House responded that that wasn’t true.’ And then they go on to the next story. And what they don’t say is, ‘In fact, it isn’t true.’” “

The email then goes on to ask for money to combat the smears by staffing phone banks, canvassing door-to-door and running counterattack ads. All well and good; this is the equivalent of donating to any other public awareness campaign.

But what Obama is really asking for in this email is media literacy. He’s pointing out that just as the media isn’t ending the story with “It isn’t true,” neither are media consumers thinking critically and asking whether the claim is true or false. Instead, they’re absorbing the first part of the story in which some impassioned politican makes inflammatory accusations, or protestors are shown carrying pickets depicting Obama with a Hitler mustache.

The administration is not happy that so many people are so willing to swallow whatever hype the media feeds them, and with good reason. But, this is what happens in a media illiterate society, not to mention one that is in the midst of a polarizing debate on how to spend taxpayer dollars and restructure one-sixth of our country’s economy in a recession. Short term, as far as Obama is concerned, the solution is to throw money into a counter-campaign. The long-term answer is to fund and mandate media literacy in our school curriculums and communities. How about if the Obama administration starts raising money for that?

–Emily Long

Media Literacy: The European Union Gets It…

Thursday, August 20th, 2009

Flags of the European Union

Flags of the European Union

Today, the European Union released a set of recommendations “on media literacy in the digital environment for a more competitive audiovisual and content industry and an inclusive knowledge society.” This follows a communication on media literacy released at the end of 2007, which was a first step towards creating a unified audiovisual policy across the EU as relates to media literacy in advertising, film and the Internet. And earlier this month, the commission released a report called Digital Europe, the findings of which included indications that people with lower education levels go online more frequently.

I’m happy to admit that all this news made me positively giddy, most specifically that the European Union is putting so much focus on media literacy. The reports rightly recognize that media literacy is a key to a stronger economy and more inclusive society, taking it far beyond the argument that it promotes Internet safety. (At The LAMP, we call it cyber wellness, as ‘Internet safety’ seems to immediately conjure images of danger that are not very productive.) I have personally found that this point is constantly invoked in the “selling” of media literacy here in America, and while there are many perfectly good reasons for this, increased Internet safety is not the only reason for media literacy. But, items about privacy invasion and harrassment invasion are picked up by the mainstream media faster than you can say ‘ratings,’ so that’s most of what people respond to.

With that, the thing I appreciate most about the recommendations made by the commission is its scope. I struggle to think of anything that has been ignored; the document addresses copyright law, the need for emotional understanding of media, advancement of European heritage and culture, media literacy as economic stimulus, media literacy as a means for building community, the need to preserve the health of the print media industry, and also emphasizes that adults and elderly adults also need to be media literate (not just young people).

All in all, it’s really pretty remarkable. Maybe that’s because I consider media literacy to be a serious passion, and my business. Maybe it’s because I was annoyed at reading that President Obama is appearing in a documentarywith Kelly Clarkson, and his remarks have no substance beyond telling kids to study hard. At moments like this, I feel like I live in some kind of Twilight Zone, where my part of the world exists on a plane that is totally different from where everyone else lives. (PS, I know I exaggerate here.)

Your call to action is to let your representatives know that media literacy is a priority. Write or call your New York City Council representative, New York State Senator, or, if you’re not in New York, reach out to  elected officials for your area. Tell them it’s time they started to see what legislators around the world see, and ask them to fund media literacy.

–Emily Long

Dan Rathers’ Call to Arms

Monday, August 10th, 2009

Yesterday’s Washington Post included a column by former CBS newsman Dan Rather, calling on President Obama to form a committee examining the current and “perilous” state of American news media.  He is very specific about the fact that he is not calling for a bailout of troubled media companies, but that instead,  journalism has been so bastardized by the news industry that it now threatens the core of our democracy: “We need news that breeds understanding, not contempt; news that fosters a healthy skepticism of the workings of power rather than a paralyzing cynicism. We need the basic information that a self-governing people requires. The old news model is crumbling, while the Internet, for all its immense promise, is not yet ready to rise in its place — and won’t be until it can provide the nuts-and-bolts reporting that most people so take for granted that it escapes their notice.”

I wholeheartedly agree with Rather that a standard of poor journalism is both insulting and dangerous. What I’m not sure of, though, is his prescription that the President or any government-appointed commission be tasked with ”fixing” the news. Perhaps this is just cynicism on my part, but even with the best intentions, putting the government anywhere near the news industry only invites more trouble.  And–now, this is definitely cynicism–I’m tired of commissions making recommendations and putting out reports. If we as news consumers want more honest reporting, more investigative journalism, we have to demand it.  The change comes from us.

When the line between news and propaganda becomes increasingly blurred, as it is now, news literacy is our greatest tool. This may sound oversimplified, but when I watch the news on TV I frequently wonder if people understand the difference between a fact and an opinion. Most news shows are really just stretches of editorial content asking you to do little more than sit back and follow their single stream of logic–nevermind the presentation and validation of opposing viewpoints or facts. We have to ask questions. We have to demand better. We have to turn off the snake oil salespeople on both sides of the political spectrum who report from a place of fear that even-handed journalism is not profitable.

One way to do this is to read a variety of media. Back in March, New York Times columnist Nicholas D. Kristof wrote a great piece called “The Daily Me.”  In it, Kristof implies that we as news consumers may be at fault for a poor newsscape, citing a condition where “we generally don’t truly want good information — but rather information that confirms our prejudices.” If I’m only going to read what I agree with, if I’m not ready to listen to a plausible and intelligent argument that might change my mind on something, then I’m at fault for not demanding a better product.

Let me add that I don’t know if there ever has been a “golden era” of news, where everything was thoughtful, unbiased and accurate. Tabloids and shock jocks have been around since the beginning of time, and if they’re louder now, then maybe it’s only because there are more ways for them to make their message heard. Whether or not the news industry has worsened or whether its ills have simply become more exposed is difficult to determine, but one thing that remains true is that we are still consumers. We eat what we’re fed, but if we stop ordering the same entree, then, with time and patience, the menu will change.

–Emily Long

My e-landfill

Wednesday, June 3rd, 2009

In my last writing here on LAMPpost, I talked about how my husband and I are in the process of moving and decided to get rid of our old television set. Like many other people, though, we have much more than a TV that we need to dispose of. As we went through our things, we found various random electronic items like old routers, phone cords, frayed extension cords, chargers and the like. We’ve set this e-waste aside (I call it my e-landfill) and yesterday I started looking for e-waste dropoff sites and Department of Sanitation events where I can bring a shopping bag full of stuff to one place and know that it will all be taken care of–reused, recycled, whatever. But, I came across a disturbing piece of news: All of these events, which were coordinated with the DSNY, private companies and nonprofits, have been cancelled until further notice due to budget cuts.

Of course there are alternatives. I can take my stuff to EplanetEwaste and pay for the convenience of more or less handing them a bag of stuff and walking away. One excellent option is to bring unwanted e-waste to the Lower East Side Ecology Center, although their e-waste events are currently on hold until September. Another is RecycleThis!, which was formed in 2002 in response to Mayor Bloomberg’s recycling program budget cuts, but their event calendar is empty. Outside of that, I can investigate buyback or donation programs for every individual piece of e-waste I’ve stockpiled.  This can be done, but it’s time-consuming and inconvenient for me to have to make separate trips for each item.

That’s not necessarily an excuse not to recycle my e-waste, but what I hate is that it is at all difficult. A densely-populated city like New York, where mp3 players, laptops and cell phones can seem like standard issue items, should make it as easy as possible for me and everyone else to make responsible choices. I could just stuff it all in a garbage can; that won’t be illegal until July 2010. PLANYC has a lot of great ideas for reducing carbon emissions, but–and please correct me if I am wrong–basic recycling isn’t part of it. I understand that nobody likes making budget cuts, but it’s counterproductive to try to build a healthy city in a modern age where electronics recycling is not sponsored or more widely promoted by the city. Let’s hope that when the downturn starts to turn up, the DSNY e-waste programs will be restored.

–Emily Long

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