Posts Tagged “FCC”

In this economy, just about everyone is looking to cut costs that aren’t necessities.  Maybe that means cancelling a few magazine subscriptions, downgrading a gym membership or opting for a smaller cable package–but what about the Internet?  Depending on the quality and speed of your connection, the cost for having Internet in your home can run a rough average of $50/month, or $600 each year.  And that’s not even factoring in any data plans you might have for a smartphone.  What if you didn’t have to pay for Internet or Wi-Fi at all?

Sure, you’d save money, but under the plan being discussed at this month’s FCC meeting, your connection would also be a little bit slower and a little bit censored.  Part of the deal is that the content would have to be porn-free, and free of any other content that might be deemed unsuitable for children.  This makes sense to an extent, since of course a government agency doesn’t want to be seen as an enabler for inappropriate material.  According to lobby group M2Z Networks, if you decide to pay for the premium service to get a faster connection, you can turn the filter off, which is not too different from parental control options that exist with most other service providers and some browsers.

I’m for free Internet, but I also believe that with it must come a better understanding of filters.  It is too easy for a filter to act as the only form of online oversight in the home, and parents have to know that they don’t always work.  Most filters (including the one that the FCC would use) operate based on key words and phrases which are found in domain names; for example, a filter might block anything from a domain with the word ’sex’ in the name.  However, this can work against certain websites that are largely undeserving of being censored for young people.

Case in point: In college, I produced and directed my university’s production of “The Vagina Monologues,” which ran simultaneously with hundreds of other productions of the play around Valentine’s Day.  Sponsored by Eve Ensler’s V-Day Foundation, each production raised money for charities dealing with domestic abuse, rape, HIV/AIDS and the like.  All the producers and directors could communicate with each other through emails and a discussion board.  One day, I read about a woman producing the show tried to visit the V-Day website at a school library, only to find it was blocked by the school for containing keywords that triggered the university’s filter.  This was problematic for her in terms of getting information she needed to produce the play, providing details about the show for ticketholders, gaining additional sponsorships and more.  The irony, of course, was that her university was essentially blocking her proactive efforts to combat sex crimes.

So, yes, I’m for free Internet.  I really believe that in our modern world, the web is becoming more and more essential to gaining vital information for finding health care, applying to school, finding a job and managing your finances.  A computer lab is virtually useless if none of the machines can connect to the web.  Some wireless providers fear that free services will threaten their very existence, but I think it will only encourage them to be more innovative and adapt to change, just like every other industry.  However, with free and open access comes great responsibility in learning how to use it.  That responsibility lies squarely with schools, parents, librarians and other role model figures.  If all runs smoothly, free Internet and wi-fi could come to you as early as this summer.  Will you be ready?

For more on filters and having a positive online experience, please download our freeLAMPlit resource guide, “A Beginner’s Guide to Going Online.”

–Emily Long

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Perhaps when watching children’s television shows with your family, you’ve noticed a symbol with an “E/I” in the corner of your screen.  This stands for “Educational/Informative,” and started to show up when the FCC enacted the Children’s Television Act in 1990.  Using research showing that children watch an average of three hours of TV per day, the CTA required programmers to define the type of programs they were airing and to provide a minimum three hours of E/I programming per week between the hours of 7am and 10pm.

Sounds great, right?  But only when it works, which seems not to be the case.  Yesterday in Washington, D.C., a non-profit organization called Children Now released a report of the educational quality in children’s television programming entitled “Educationally/Insufficient? An Analysis of the Availability and Educational Quality of Children’s E/I Programming.” Some of the key findings in the study include:

  • 1 in 8 of children’s television shows meet the criteria for “highly educational”
  • Only 25% of broadcasters deliver any e/i content during weekdays, instead relegating it to weekends–a practice denounced by the FCC as far back as 1974
  • E/I shows aired on commercial (as opposed to public) broadcasts are far more likely to use a high amount of physical aggression as a function of the lesson, regardless of the targeted age group
  • Commercial E/I programs dedicate 3% of their content to art, 3% to health/nutrition, and 1% to math
  • According to the Annenburg Center Reports, E/I programs judged as highly educational made up 29% of total E/I programs in 1997-1998.  That number dropped to 20% in 2000, and has continued to drop to its current low of 13%

The most troubling part of the report is the last bullet.  One would hope or even expect that as time passes and more research is conducted, the educational quality of E/I programs would improve rather than steadily diminish.  Yes, this is another argument for media literacy, but in this case the lesson is perhaps most heavily applied to parents.  We have stressed the importance of making media a family affair–parents must be involved in their children’s media habits, watching their TV shows and talking to them about what they do online.  It is not safe to assume that your child is learning every time they watch a program with an E/I symbol.  If we as a culture demand higher quality programming and loudly refuse to accept what is currently excused as E/I, the landscape of children’s media can and will change.  The FCC has power, yes, but not as much power as you when it comes to determining what shows are good for your family.

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With the various advances made in new media over the past few years, media consumers are now able to bypass a key part of what makes media possible: advertisements.  We can skip through ads on Tivo or just rent the DVD.  A study by Sharpe Partners found that  of 865 active online video viewers (”Super Sharers”), 75% of them are finding a way around ads. All of this might be convenient for us, but it’s not so great for the people who create the media we watch.  When people stop watching commercials, not only does the airtime become less valuable and effective, but media producers have to work harder to make ends meet.  Spot ads on television have been falling in 2008, and are not expected to improve for 2009.

As a result, the time-honored practice of product placement is on the rise.  In an ideal world for advertisers, product placement is done so seamlessly that viewers don’t even realize that someone is trying to sell them something.  To even the playing field, films and television shows are required by the FCC to state that a sponsor has paid for their product to be used.  Usually this is done at the very end of a show or movie, after the credits. Now, the FCC wants to further regulate media and make product placement more explicit by expanding the visibility of sponsorship notices.

As much as I might not like being persuaded to buy something when all I’m trying to do is relax with a story, I do recognize product placement as a necessary evil.  On the one hand, a product placement alert might help people better understand media, and I’m all for that.  On the other hand, it could spin way out of control, as the technique becomes more refined, and I also think that such close policing doesn’t really solve any problems.  I’d rather actively learn about product placement, and really understand it, rather than be passively told when it’s happening (by a government agency, no less).
Like banning athletes from social networking, this seems like a coverup for the real issue.  The buying of stuff and the selling of stuff is fundamental to any economy, and we all need to have an understanding of the many complex meanings behind media messages.  However, this can be done without sucking the enjoyment out of media, and it can be done in a way that makes people more independent thinkers.  If the FCC is truly concerned with educating and informing the American people about media, they might start with, well–media education.

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