Posts Tagged ‘health’

Is broadband Internet access a public utility?

Thursday, February 18th, 2010

water faucet

Is not having broadband like not having water?

Broadband Internet access in this country is a problem, and as many of you probably know, the FCC is currently drafting a plan to change that. In findings released yesterday by the Department of Commerce, 40% of Americans do not have broadband access, and 38.9% of people who don’t have Internet access at home cite high costs as the reason. The federal government has taken on the task of increasing broadband access in part because it expects that increased access will improve the economy, as well as provide more opportunities for health care and education–all of which are cornerstones of the Obama Administration’s agenda for change. As I watch the development of the broadband debate, one question springs to mind: Has broadband access to the Internet become a public utility?

A public utility can be defined as “a business that furnishes an everyday necessity to the public at large.”  Gas, electricity and water are all considered public utilities, as is telephone service. In strictly legal terms, there is also a regulatory component in the public utility definition, but here I am concerned with the “everyday necessity” portion. One of my college professors spoke about a problem he was having with his neighbor, who wanted cable television. At the time, the only way the  neighbor could get cable service was by running a cable under my professor’s lawn (at least this is what he was told). When my professor arrived home to find his lawn in ruins, the neighbor claimed that cable television was a public utility, and so he had a right to dig up personal property in order to receive cable TV. My professor disagreed, took the neighbor to court for damaging private property, and the judge determined that cable was not an “everyday necessity.” Thus, the neighbor was denied what he believed was his right to HBO via my professor’s lawn.

I agree with the judge that cable television is not an every day necessity. It is a luxury. However, just as the Internet is a major source of information, so is cable television; the difference, I believe, is interactivity. A lack of cable TV does not make it more difficult for someone to search for a job or apply to school, and I would count both employment and education as necessities. You may be able to learn about general health-related issues on TV, but with so many health care plans and resources now being diverted almost exclusively online, it will soon be very difficult to manage your personal health needs.

I don’t recall an argument ever being made by the government that people not having cable is an issue for real concern, but this seems to be the case with the Internet. Equally important as having Internet access is learning media literacy; otherwise we’re in a world of trouble. One thing I frequently hear is that people already know how to use the Internet, so what can media literacy do for them? My response is usually something along the lines of, “They may know how to put the key in the ignition, but that doesn’t mean they should be on the road.” It’s easy for those of us living in a big city like New York to assume that everyone has access to the Internet, and everyone knows what they’re doing. After all, you can’t get on a subway here without seeing smartphones, mp3 players and handheld video games. But the truth is that not everyone has access, whether you’re talking about New York City or the entire United States, and this is a problem because the Internet is quickly becoming essential to daily life. It may have been ridiculous to say this ten years ago, but I do believe broadband Internet access is a public utility; as websites continue to get more sophisticated, low-speed access is less and less useful . My hope is that, together with building the infrastructure to strengthen this utility, adequate attention is paid to the media literacy education which must accompany this growth.

–Emily Long

Give the gift of media literacy in 2010!

Tuesday, December 15th, 2009

Media literacy can change lives.
Each week, the average youth watches a full 24 hours of television. Recent studies show that without skills to think critically about media like TV, young people are more likely to smoke, become obese and do worse in school. When you donate to The LAMP, you invest in our programs bringing free media literacy training to hundreds of New York City youth, parents and educators.

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“I hope we have more awesome experiences like this!”

Digital Remix students“This workshop was an awesome experience because we learned how to use iMovie and how to edit commercials…
We learned how to use sound, text, pictures, movies, and special effects on iMovie to create a remix of the commercials. [LAMP Education Director] Katherine [Fry] was talking about a special program called The LAMP (Learning About Multimedia Project) where she taught us about how commercials have hidden messages and how some can lie to persuade people to buy their product…I thank everyone in MOUSE Sqaud for an awesome experience on that day. I hope we have more awesome experiences like this!”


–Yvette, age 19, Queens; student of The LAMP’s “Digital Remix” workshop sponsored by MOUSE

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“Smart Choices” made easy? Indeed…

Thursday, October 29th, 2009

Reeses Puffs, named one of the least nutritious but heavily marketed cereals

Reese's Puffs, named one of the least nutritious but heavily marketed cereals

A few days ago, Yale University released the results of a study conducted around the television advertising of cereal to children. Also a few days ago, according to an editorial in this morning’s L.A. Times, the Food & Drug Administration made some noise about plans by the food industry to add “Smart Choices” labels to cereals and other foods which are high in sugar and other non-nutritious additives. On the one hand, I applaud the FDA for stepping up to protect consumers from misleading information, but on the other hand, I’m still furious it took this long. Really–the FDA is just noticing this now? For far too long, it has been too easy to slap a “Smart Choices” label on less-than-smart food.

Among the findings of the Yale study was research demonstrating that marketers in the cereal industry are pretty liberal with their health claims.  For example, Lucky Charms, Golden Grahams, Cinnamon Toast Crunch, Cookie Crisp and Reese’s Puffs average three or more health claims per box.  A look at the Nutrition Facts box on Lucky Charms reveals that although it does provide several vitamins, it also contains a lot of sugar–14 grams per serving, and that’s a one cup/35 gram serving. And, that one serving fills 10% of the recommended daily intake of both carbohydrates and sodium. Perhaps I’m being cynical, but on top of this, I doubt that most kids eating Lucky Charms are only eating one cup.

Ok, so Lucky Charms is only advertising its strong points. That’s typical; if I wanted to sell a product I would also choose to accentuate the positive while downplaying the negative. But the real trap here is that most people see those few positive things, and forget to ask about the rest. In my opinion, the fact that Lucky Charms is 41% sugar outweighs the benefit of the calcium and vitamin D in it, since I can get my calcium and vitamin D in lots of other ways that don’t also require me to overload on refined sugar. Plus, research shows that fewer consumers under 30 years old are looking at nutrition labels.

The application of media literacy to  this issue is clear. Consumers and children are not asking questions about how something is being marketed to them (why are all the kids cereals on the bottom shelf at the supermarket?), nor can they identify the constructed message which may not tell the whole truth up front.  Like I said, I’m glad the FDA is doing something, and I hope the momentum continues. Better late than never.

–Emily Long

Spotlight: Claire Mysko, Co-Author of “Does This Pregnancy Make Me Look Fat?”

Thursday, October 1st, 2009

Claire Mysko (photo by Kate Glicksberg)

Claire Mysko (photo by Kate Glicksberg)

This month we interviewed author Claire Mysko,  co-author of  “Does This Pregnancy Make Me Look Fat? The Essential Guide to Loving Your Body Before and After Baby.” Available online and in bookstores starting today, the book tackles the body image issues many women experience before and after pregnancy, some of which are exacerbated by a baby-crazed media. An expert on body image and self-esteem, Claire is also the author of “You’re Amazing! A No-Pressure Guide to Being Your Best Self.” This self-esteem guide was named to the 2009 Amelia Bloomer list, a project of the American Library Association which recognizes empowering books for girls and young women.

Occupation: Writer, speaker, consultant

Favorite blogs:
Glossed Over, BlogHer, Jezebel, Salon’s Broadsheet

Favorite websites: girlsinc.org, about-face.org, adiosbarbie.com

What inspired you and Magali Amadei (co-author) to write “Does This Pregnancy Make Me Look Fat?”, and how did the book come into being?
Magali and I had been working together for years to raise awareness about body image issues and eating disorders. We first started talking about the idea for this book when Magali was pregnant with her daughter. Her recovery from bulimia had been all about shifting her focus away from the numbers on the scale. Then suddenly, it was as though everywhere she turned people wanted to talk about weight. During pregnancy, everyone wanted to know how much she had gained. After she gave birth, every other new mother she encountered wanted to commiserate about how she was planning to shed the pounds. We realized that pregnancy and new motherhood bring up huge appearance-related anxieties for women–nearly 80% of the women we surveyed for this book admitted that they have concerns about the body changes that come with pregnancy and motherhood. Yet women don’t have much support to deal with this pressure in a healthy way. Instead, we get loads of tabloid stories about celebrity new moms who lost their baby weight in five minutes.

In your book, you talk about the power of tabloid magazines and the “baby bump watch” stories they run on celebrities, and you research and interview celebrity moms like Bridget Moynahan about how they handle the pressure. What surprised you the most in your research and in talking to them?
Women tend to feel insecure when they compare themselves to the stars’ “perfect” bodies. But all the workouts, diets, and glammed up photo shoots don’t add up to happiness and fulfillment for celebrities. In fact, a lot of them regretted the amount of time and emotional energy it took away from them at a crucial time when all they wanted to do was bond with their babies.

How do you want women to respond when they see magazines telling them how to “get your body back?” The media term “get your body back” is a setup for disappointment. Even if women are able to get back to the same weight they were before pregnancy, they need to understand that there are some things about their bodies that will be permanently changed. Not only that, but a child permanently transforms your entire life. New motherhood is a time to focus on moving forward.

Tabloids report on Nicole Kidmans post-baby body.

Tabloids report on Nicole Kidman's "post-baby" body.

You also mention that the number of People magazine stories about pregnancy, babies and postbaby bodies more than doubled between 2003 and 2005. Why do you think there has been such a recent surge of interest on the topic? There is a huge profit web attached to celebrity pregnancy and baby fever, and with the proliferation of online media, including celebrity gossip blogs, the potential for profit keeps multiplying. The problem is that these images and messages are selling the Mommy Brand–the must-have maternity and baby gear and the designer diets and workout plans. None of that has anything to do with the real work it requires to be a parent.

How would you suggest women balance the value of tabloids as items of entertainment, as opposed to prescriptions for the “perfect” life and being a “perfect” mommy? It can be fun to escape into the glossy world of celebrity entertainment sometimes, but it’s important to keep a healthy perspective and look at those stories with a critical eye. Most women we talked to were well aware that the stars have teams of nannies, chefs, and personal trainers, and even that images are routinely retouched. And while that awareness is certainly a step in the right direction, it doesn’t necessarily protect women from feeling the sting of comparison, especially during pregnancy and after childbirth–times when we are more vulnerable and prone to self-doubt. When we asked women to describe their feelings about the media’s coverage of celebrity pregnancy and motherhood, some of the most common words we heard were “ridiculous,” “unhealthy,” and “frustrating.” If you are consistently feeling bad about yourself when you read those articles or look at those pictures, the best way to take care of yourself is to limit your exposure. We also encourage women to use their voices to talk back to the media. Too often we internalize the negativity and assume there is something wrong with us, when really the problem is with the media we’re consuming. If you see or read something that irks you, send an email, make a comment, or write your own blog post about it.

Of course, there’s so much more in your book about the importance of and challenges to maintaining a healthy body image. Where can we find the book?
The book is available in bookstores October 1st. It can be found online at Amazon and Indiebound.

Vaccination for the media?

Friday, September 25th, 2009

As some of you may know, I am the co-chair of the Youth Services Committee for Brooklyn’s Community Board Six. I’ve served on the committee for several years, and in fact The LAMP was born from my work there. Last night we had our first meeting of the year, and were given a presentation by a representative from the New York City Health Department about the steps they are taking to combat the seemingly imminent H1N1 virus. The information she provided was excellent, and if you live in the city I do suggest you visit the flu information section of the DOH website.

When we arrived at the obligatory Q&A portion of the presentation, I raised my hand and asked if, among the various public awareness campaigns planned, they had anything in place to address misinformation from the media. The response was essentially that they have a PR department.

Really? That’s it?

When the H1N1 virus first broke last spring, the media descended on the story with zeal. Of course, it is part of the job of news media to keep us informed, but what happened last spring went far beyond adequate coverage, both in the volume of stories reported and the level of drama within them.  As reported by the Pew Center for Excellence in Journalism, 31% of the news stories sampled in the week of April 27-May 3 were about the H1N1 virus–as PEJ further points out, this was the same week in which Barack Obama reached the 100-day mark of his presidency, Arlen Spector switched party affiliations and Chrysler declared bankruptcy. By April 26, before nearly one-third of the media was devoted to the flu, traffic to cdc.gov spiked a whopping 442%. Extensive coverage is no doubt a product of a 24-hour news cycle with space to fill, but as previously stated, there was plenty of other news in the spring that perhaps deserved more coverage and analysis.

With so much media coverage, it can be even more difficult than usual to determine what to trust. It would behoove the DOH not only to send messages about how to avoid or vaccinate against the flu, but to establish themselves as the definitive first source of information for New York residents. I know that this is partly the point of their public awareness campaigns, and that the DOH is not a news outlet (maybe they should be?), but they should be prepared to deal with misinformation and help people cut through the noise to get them through to what they need to know.

–D.C. Vito

The Means, The Ends & A Glass of Fat

Thursday, September 10th, 2009

On August 31, the New York City Health Department launched a public awareness ad campaign against soda and other beverages that are high in sugar. The need for the campaign is clear; as we delve deeper into the debate about health care reform, we are urged to consider health issues that afflict a sizable proportion of Americans, such as Type 2 diabetes and obesity. But there are some people, including Bob Garfield of Advertising Age’s Ad Review blog, who think the ad goes too far. From a personal standpoint, the ad makes me sick to look at (a nice irony, given that it’s for health). However, as stated above, obesity is a major problem in our country; according to the CDC, over 34% of Americans aged 20 and older are considered obese, and 1 in 7 children also meet criteria for obesity.

That said, is the ad campaign going too far if it does succeed in getting people to drink less soda and sweetened drinks? Are cause campaigns exempt from common standards of decency if they effectively market against something which we can all agree is a problem?

I’m inclined to say yes. As we move closer to Halloween, I’m bracing myself for disgustingly graphic ads for movies like Saw. I don’t like ads that are overly graphic; I find them numbingly disgusting. However, until and unless formal standards are put in place to prevent graphic ads from being published, I think the Department of Health has just as much of a right as Saw. Let it also be said, though, that this where media literacy comes in, because I think it’s important for consumers to understand why an ad might be exceedingly graphic. The team that designed the ad campaign set out to make a point. And that, they did.

What ads do you think are too graphic? Share them with us by emailing info@thelampnyc.org, with a brief explanation of your thoughts and where you found the ad. Visit The LAMP’s Ad It Up! Ad Archive to comment on other ads.

–Emily Long

Fast food marketing studies embedded in the omnibus bill?

Thursday, March 12th, 2009

Who knew? According to a piece by Advertising Age’s Ira Teinowitz, the omnibus spending bill signed yesterday by President Obama contains a provision for studying which foods are healthy and can be marketed to teens. The study will be conducted by “The Interagency Working Group on Food Marketed to Children,” which will be comprised of members of the Federal Trade Commission, Centers for Disease Control and Prevention, Food and Drug Administration, and the Secretary of Agriculture. The Working Group is supposed to report back to Congress in 2010 with its findings and recommendations.

Let’s stop for a second and imagine a world where junk food goes the way of the cigarette, and can no longer be advertised on TV, in youth magazines, in theatres showing movies with a rating lower than an R. Let’s also think about how the Working Group will determine which foods are healthy and which foods are not–remember that back in 2003, the USDA determined that frozen french fries should be defined as a fresh vegetable. Depending on how it is prepared, almost any food can be made less healthy; slather an apple in caramel and peanut butter, and it’s suddenly no good at keeping that doctor away.

I applaud measures that challenge advertisers to be responsible in their tactics, but such measures are not enough without the education to accompany it. Where is the U.S. Department of Education in all of this to determine the impact of junk food ads on young minds? Who is going to look at how unhealthy foods and beverages are marketed in public schools? You can censor, ban and regulate all you want, but that doesn’t make junk food disappear, any more than it has made cigarettes go away. Education–in this case, specifically and especially media education–is the key for real and lasting change from within.

Banning for Babies

Thursday, August 21st, 2008

The French broadcast authority announced today a ban on the marketing of television shows to children under 3 years old, citing developmental risks.  This is particularly bad news for infant-targeted cable television channels BabyTV and BabyFirstTV, who must also broadcast the following warning message: “Watching television can slow the development of children under 3, even when it involves channels aimed specifically at them.”

There has been much concern about the developmental risks of television for babies, especially since the American Academy of Pediatricians issued a policy back in 1999 which recommended that children under two watch no television at all (it should be noted that the policy has now expired, having passed its five-year mark).  Home videos such as Baby Einstein and Brainy Baby have long been under attack for their value, and some research indicates that far from doing good, watching these videos can actively harm a child’s language learning skills.

Let’s consider for a moment the fact that we live in a world where marketing to babies and creating entire television channels for them is real.  In this case the law addresses an issue of health, and not so much deplorable advertising techniques (such as marketing tobacco and alcohol products to minors).  It’s not the content that is necessarily found offensive, although that’s heavily implied.  In my reading, the backbone of the argument is the harmful effects of the medium in which the shows are delivered.  My guess is it will only be a matter of time before someone develops a “baby safe” television screen, and then we can really get to the core issues at play, like media literacy, parental guidance, ethics, obesity, education…I think we should stay tuned.

Waiting for Corporations to figure it out

Monday, August 4th, 2008

Here in New York City, after a resolution passed by the City Board of Health in 2006, you will find the caloric count listed next to most of your favorite fast food items on the overhead menus. The idea is that as long as you’re aware that the Double Whopper you’re about to order is almost 800 calories (alone, not including the large order of fries and soda you’ll most likely pile on), you’ll make your decision to proceed with or without your purchase informed and knowledgeable. I’m a big proponent of this measure because I theorize that it will cause a shift in the marketplace, where companies start offering more healthy options to their patrons in order to maintain their customer base (and perhaps even grow it). I don’t see the measure as going far enough, but I understand – baby steps.

The Associated Press recently reported on a study by the Center for Science in the Public Interest (CSPI) that explains how few nutritional options the average parent has to choose from for their children when they eat out. The center found 93 percent of 1,474 possible choices at 13 restaurant chains they examined exceed 430 calorie, which is apparently the recommended per meal number of calories for children. I was shocked to learn that there was in fact a recommended amount – my parents sure weren’t trying to stick to a caloric maximum when they were insisting I clean my plate. In fact, our family rarely ate out at fast food joints and restaurants because my parents recognized the indulgence and the poor healthy options offered. Which leads me to my point. Is this report from the CSPI really necessary? How many parents honestly think a meal that consists of deep-fried chicken fingers, deep-fried french fries, or a fried-cheese sandwich swallowed down with a sugary soda or juice could be anything but unhealthy? Instead of waiting for corporations to make the products they offer healthier, parents need to take a more proactive role in their child’s nutritional well-being.

This falls right in line with the LAMP’s goal, bringing families together through their consumption of media in order to make it a healthy and robust relationship rather than waiting for the media companies to make that decision for them.

When media help you meet your meat

Monday, July 28th, 2008

Have you switched to organic food yet?

Do you think grass-fed beef is tastier? Or healthier?

Have you gushed about how good cage-free eggs are?

Or perhaps, someone just told you that commercially available milk is produced by cows that are fed beef?

The Animal Rights movement is not new. So is the campaign to switch to sustainable food. We’ve read about the issue, seen footage from hidden cameras, seen photographs of animals in meat factories. The movement is part of advertisements, celebrity endorsements, even a community on your social networking website. We’ve seen it all. Almost.

Documentary films? The idea may not be very original. After all, a documentary film is just a collection of clippings, you might say. But Earthlings (2005) is, arguably, the most compelling film ever to be made on the exploitation of the animal world by us humans not only for food, but also for clothing, entertainment, scientific research and to serve as pets. (The film is in segments: Part I, Part II, Part III.) Adding a celebrity touch is the narration by Joaquin Phoenix and the music by Moby.  Undercover investigations exploring this issue are not new, but never before has such footage been compiled into such a comprehensive commentary. Isawearthlings.com calls the film ‘thought provoking,’ but it’s much more than that. It is heart-wrenching. It makes you feel the pain of the animals. By juxtaposing images of the second World War, the Holocaust and the KKK with equally, if not more, unpleasant images of miserable, tortured animals, the film aims to show a parallel between racism and the ’speciesim’ human beings are guilty of when they subjugate other inhabitants of the planet.

These are images that will stay with you long after you watch the film, as they did with me. I can’t think of too many people who will want to watch it again–that is, if they are able to finish watching it the first time. Earthlings is proof of our  collective guilt and human beings don’t like to be told they are monsters. We are kind and gentle, aren’t we? We are fair and merciful. The guilt is overpowering for some. For others, the images are too gross to digest. Feeling gross inspires quite a different set of reactions, one of which may be to stop watching the film. The film may have aimed for sadness, for a feeling that some injustice is being meted out, a feeling of a burdened conscience. However, if you feel sick, you will feel just that and nothing else. Consequently, after the grossness has passed, you will slather your factory produced sausages with ketchup.

And now on to some humor and some animation. The Meatrix series is a spoof on the extremely popular Matrix series (of course!). The protagonist is the pig Leo who joins the trench coat clad cow, Moopheus and the stylish hen, Chickity, in a mission to abolish factory farming and revive the good old family farm. Each of the three films in the series (The Meatrix, The Meatrix 2, The Meatrix 2.5) is a funny Flash animation about 4 minutes long (well under the 95 minute run time of Earthlings).

The Meatrix is about an issue that Earthlings also touches upon: Factory farming. Factory farming treats animals as commodities to be exploited and results not only in unimaginable animal cruelty, but also in grave health risks for people who consume mass produced animal products and in irreparable environmental pollution. The message of these films is loud and clear: Factory farming is bad. Switch to sustainable food. Support family farms. The film also clearly enumerates the ‘Whys’: Why have humans turned to factory farming? Why is factory farming bad? Why should we go back to family farms? The films are humorous. They’re short.  They’re educational sans the blood and bones, and they’re also kid friendly.

While Earthlings focuses on the animals and the their systematic torture by human beings, The Meatrix’s focus is primarily on how factory farming is bad for people and how we can eat and live healthy by supporting family farms. Earthlings is definitely the more poignant and moving of the two, but The Meatrix is certainly more pleasant and less guilt inducing. Which explains why many people I know liked it better. Earthlings is probably the adult version of The Meatrix. While both the films are about similar issues, the approach, like the focus is quite different. Earthlings goes for your heart. The Meatrix goes straight for your brain. Some would says ‘appeals to emotions’ Vs. ‘appeals to logic’. And some would take that to mean ‘appeals to women’ Vs. ‘appeals to men’. But I am not going there!

Earthlings and The Meatrix are wonderful examples of the fact that the media can and often do serve as the call to action on many issues. Or not. It might work with some and utterly fail with others, but it cannot be denied that the films are of tremendous potential and value. You might choose to watch Earthlings or The Meatrix, or both, or neither. You might be moved to act or not. But you certainly can’t help feeling a twinge of something: concern for the earthlings or concern for yourself.

And that is a sign that these media matter.

–Radhika Ramesh

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