Posts Tagged ‘media literacy’

Spotlight: Jen Bernstein, award-winning food blogger, chef and more!

Thursday, July 8th, 2010

Jen Bernstein

We recently sat down with Jen Bernstein, winner of the Judge’s Award at The LAMP’s Best Desserts benefit last month, and author of LocalAppetiteNY.com. She spoke with us about food blogging, media literacy, why local food matters, her latest cookbook appearance and how it feels to win at Best Desserts.

How did you first get interested in blending an interest in new media with your passion for food? I started reading food blogs around 2002, and was hooked. I loved the personal window into other people’s lives and the escape it provided at times. It inspired me to try to cook more and try different things. Slowly, I started relying on blogs for recipes more and more. The internet allowed me to find a community of people that had similar passions. I always thought I wanted a blog but was afraid I didn’t have enough website knowledge. Eventually, a friend gave me the kick I needed and I’ve found that I can learn as I go along.

Your use of local ingredients is a hallmark of your recipes and cooking. Why is local so important to you? Local food is an important part of the “food movement” or our push towards eating real foods, not processed food products. It is not only about eating food that is organic (as that is such a loaded term these days), but for me it is the right choice environmentally as well as economically. Helping support small farms helps the local economy and keeps jobs in your region. It also cuts down on the need for food to be transported across the country or even further before it gets to your market. I have learned from experience that eating food that is in season, and therefore as fresh as can be, really does taste better. If you eat locally, you have no choice but to learn to eat seasonally, and that is one easy change everyone can make.

In your bio for the Best Desserts program, you mention that you think media literacy skills can make anyone a better cook. Can you talk a little bit about why? There is so much that one can learn online. There are blogs, magazine websites and online instructional videos to teach you what you don’t know. Need to know what to substitute for an ingredient? Ask Google. You can also get access to the food news sections of papers from different cities all over, or start off reading an online food news source that aggregates the different news for you, like one of my favorite sites, Food News Journal. The best thing about the internet is that food people really can find a community online.

Your recipes were recently included in a new cookbook called ThinkFood: Recipes for Brain Fitness, which has additional contributions by food bloggers from all over the world. Can you tell us more about the project? The cookbook project was really exciting. It’s the perfect marriage of new media, science and food. It is put out by a company called Posit Science, which sells products and games to increase brain fitness, things like improved memory, and focus. Anyone who signs up for the recipe of the week on the website will get a free recipe from a food blogger who developed a recipe using an ingredient that is considered good for brain health. Given my sweet tooth, I chose a recipe for my favorite health food – dark chocolate.

How did you feel when the judges announced that your strawberry cheesecake won their choice for Best Dessert? I honestly didn’t expect to win, I just wanted to do my best, so I was completely shocked when I heard my name. Then all I thought was, “Sweet!”

The LAMP is in the New York Daily News!

Friday, July 2nd, 2010

Reporter Clem Richardson spoke with D.C. Vito, Katherine Fry and Emily Long about LAMPcamp and why media literacy is so important. Be sure to check out the article online, or in the print edition of today’s paper!

FIFA’s lesson in media literacy

Wednesday, June 30th, 2010

Non-goal on Germany by England's Frank Lampard

One of the best things about soccer is its simplicity. All you need to play the game are people, a ball, and a playing area with goal space at either end. Each time tries to hit the ball in the other team’s goal space, using anything but their hands, and that’s pretty much it. Scoring is easy; one goal equals one point. Except for the off-sides bit and perhaps a couple of other finer points, soccer is easy to play, easy to follow and fast. It’s been this way since game rules were first codified in England in 1863, but with the current World Cup, it appears that it may finally be time for soccer to adapt to a technological era. FIFA, soccer’s international governing body, does not do instant replays, so every call is subject to the perspective of one ref on the field and two sideline assistants. Under this system, FIFA referees in the South African World Cup have disallowed one good goal by England and two by the United States, and allowed what was clearly not a goal from Argentina in their match with Mexico. In light of all this, FIFA president Sepp Blatter announced yesterday that he would consider using technology to settle disputed goals.


When I heard this, I imagined Rip Van Winkle waking up to find everyone around him peering into laptops and cellphones, and learning that someone was live-streaming him as he drooled in his sleep. It’s hard to believe that it took multiple controversial goals during a World Cup series to make FIFA think twice about using video to review goals. For one thing, the pitch is already surrounded by cameras. In most professional soccer games, a line of cameras are set up on the ground behind each net, and peering over the barricades are photographers from every major media outlet throughout the world. Inside those barricades and over the top of the stadium, additional cameras are working to bring the game live to millions of people watching on television. We watch those disputed calls over and over again on our televisions, phones and computers, seeing clearly what the ref did not, and maybe getting angrier with each replay. I understand that part of the fun of soccer is the human element, but in a world constantly adapting to technological advancements, it is crazy for FIFA to think it would be spared the task of growing up at least a little.

So what does this have to do with media literacy? For one thing, it exemplifies the subjectivity which is so present in our media–a referee, like a journalist, is making a call based on his perspective. It would be dishonest to make a call based on a report from the other players or coaches, because they have their own perspectives and agendas. The referee is the anointed judge with final authority, and in a perfect world, the referee is also completely impartial to who wins or loses the game being played.

The referee calls also point to how frustrating it is when opinions and facts cannot be contested. As Americans, we are used to the idea of freedom of speech, and are more often than not actually encouraged to openly question leadership. We talk back on blogs, we write letters to the editor, we write emails to our representatives, we protest loudly outside the buildings where decisions are made. It is perhaps especially infuriating for us to be told that even though we have hard evidence of a mistake, the evidence does not matter and the wrong will not be made right. Our freedom to talk back is one we take for granted, and instances like phantom goal calls (trite as they may be to some) remind us of the luxury of that freedom. It’s easy to abuse it or forget about it entirely, until it is taken away.

Finally, we come to FIFA itself, the body which for so long and so strongly resisted integrating technology with the beautiful game, and which has now been painfully and publicly kicked into reconsidering how the digital era changes a sport. The rest of us also have to adapt and become media literate if we expect to thrive in a digital world.

–Emily Long

Food blogs + media literacy = delicious education

Monday, June 7th, 2010

Food blogging, a dessert contest and media literacy may sound like an unlikely combination for a benefit. In most cases, when I first mention Best Desserts: A Benefit for The LAMP, I get a few blank looks. Sure, it sounds tasty, but what does food blogging have to do with media literacy?

The answer is, a lot. Media literacy is as much about critically processing media as it is about celebrating and appreciating media, and one great thing about the Internet is that provides a number of outlets for people to explore their passions and share their expertise with the world. And in the midst of this sharing, horizons are expanded, creativity is sparked and friendships are made. Food bloggers are the epitome of all this. Perhaps out of necessity, people interested in food are usually also very open to trying new things, and are able to connect over recipes and food in ways that mystify other people. For example, I will never understand why my sister gets as excited as she does about making her own vanilla extract, but I do know that by connecting with other people online, she is able to get tips on how to do it and find the best sources for buying vanilla beans in bulk. Where else but on the Internet can someone so easily discover a subset of vanilla enthusiasts?

Critical thinking does play a part as well. Just because blogging and social media can enable people to position themselves as experts on something, it doesn’t mean that they actually are. If I wanted to, I could start a food blog, plagiarize recipes as my own and put up some mouth-watering photos of food that I actually purchased down the street. But someone who is media literate could look at my background and see that I have no experience whatsoever in the culinary arts, and with a little more digging could see if I stole recipes from epicurious.com. Just as we at The LAMP encourage people to think critically about who makes the news, people also need to think critically about what someone else recommends that you should be feeding yourself, your family and your friends.

Fear not that the chefs at Best Desserts are pretenders. Our co-host, Alejandra Ramos of Always Order Dessert, has made sure of that. Between them, you will find graduates of culinary schools, working chefs, food journalists and published writers. In most cases, though, the only way you can taste their cooking is if you visit their house–you cannot go to a restaurant and order mocha brownies made personally by Katy Atlas from Sugarlaws, seasonal strawberry cheesecake by Jen Bernstein of LocalAppetiteNY, chocolate chip cookies by Esther Chai of AmbitiousDelicious(ness), salty butterscotch chocolate chip cookies by Emily Hanhan from (non) adventures of an amateur, salted turtle cashew cupcakes by Anna Markow of VerySmallAnna or Asian rice crispy treats by Rachel Mount from BestPartoftheDay. And there is definitely no event other than Best Desserts where you can eat dessert and support The LAMP at the same time. Tickets are $20 online or $25 at the door, and also automatically put you in the running for some fantastic prizes (more later on our sponsors). So please come and join us for a celebration of food blogging, media literacy and The LAMP!

Spotlight: Jennifer Proulx, from media production to media literacy

Friday, May 21st, 2010

Jennifer Proulx

This month, we interviewed Jennifer Proulx, The LAMP’s newest board member. We asked her about why she decided to move from her career in media production to media literacy, what she’ll be doing in Chicago this summer, and about her love for the Red Sox. Sort of.

How did you get into video production? I suppose you could say I fell into it. I made a few videos in high school and was intrigued by the power of moving images and sound so pursued it formally in my undergraduate studies.

What were some of the highlights of your career?
I feel a bit awkward creating a highlight reel when I feel there’s so much more to come! But here goes: Traveling around the world covering a yacht race, serving a year with Americorps in a 1st grade classroom, teaching video production to community college students, watching a pro-social program on H.I.V. that I cut at a film festival at the U.N., producing, directing, and cutting a video in support of the Reproductive Health Act for the New York Civil Liberties Union, and seeing my name on television for the first time.

What was the most surprising thing you learned about the media industry? That despite the myth, some edit rooms have windows, and even views!

Why did you decide to move on from production to pursue an M.P.A. (Master’s in Public Administration)? I had a blast making television programs and working on important projects but realized I didn’t want my boss’s job and had grown as much as I wanted in my role. I am looking for the next challenge or as Billy Bragg would say, “the great leap forward.” I’ve always been drawn towards social justice issues, specifically education, so decided to go back to school to learn the nuts and bolts of how to systematically create change.

What got you interested in media literacy? I had a professor named Michelle Wolf for an undergrad course. She has worked extensively on issues of media literacy, specifically with regard to body image issues. She instilled in me, and countless others, the importance of a responsible media and as cheesy as it sounds, when I left her class I felt I had a duty to go out into the world and practice what I learned from her course.

What are your plans for the summer? This summer I landed a fellowship to work in the Chicago Public Schools. I will be working on the 21st Century Learning Project which is an initiative to bring our classrooms into the 21st century with regard to technology. There’s a really exciting opportunity to help close achievement gap through technology. I’ll be working specifically on creating benchmarks, disseminating best practices, and updating evaluation techniques.

What makes the Yankees a superior team to the Red Sox? The Yankees have the swagger and glow of a World Series winning team, which they deserve. I predict Big Papi will continue to mash, leading us into a classic Yankees/Red Sox battle to the finish in late August and September. No matter what happens in the end, the Red Sox are always the superior team in my heart.

Breaking news: Ads on Twitter!

Friday, February 26th, 2010

Speaking on a panel with the IAB Annual Leadership Conference on Monday, Twitter’s head of product management Anametra Banerji announced that the company is in the test phase of an advertising platform which will be released in about a month. Cue the theme from Jaws—ads are coming to Twitter!

Except, they’ve been there for a long time by now. Not only can any user tweet to their heart’s content about the wonder of a product, but there are a number of services like Twittertise, AdCause, TwittAd, SponsoredTweets, reTweet.it and BeTweeted which exist to promote the practice of being paid to tweet. There are already a lot of ads of Twitter that many people don’t even realize are ads; back in December, fans of Kim Kardashian were shocked to learn that her odes to things like Reebok EasyTones were less than genuine. She gets paid by ad.ly up to $10,000 to tweet about certain products, as do other celebrities like Soulja Boy, Dr. Drew and Lauren Conrad.

With no further details released by the company, all the announcement really means is that soon there will be something created internally by Twitter which will enable advertising. It is unclear what exactly the platform will do or how it will function, but (as reported by MediaPost) Banerji did say that Twitter will make it “explicitly clear that a sponsor” paid for the ad, which will be “relevant and useful, so the doesn’t think of it as an ad.” What? How can an ad be both explicit about the fact that it is an ad, and yet not be thought of as an ad? This sounds like more of the incognito advertising happening every day, unbeknownst to most people on Twitter. (Never mind that Banerji also said, “Innovate very, very quickly, before someone innovates on top of you.” Really, who hasn’t been innovating on top of Twitter?) The company does need to monetize, but they may have missed the boat on doing it with ads.

With ever more ad platforms being built, consumers seem to have never considered that a celebrity might be paid for an endorsement, and even television channels are being created as a result of advertising demand, it is clear that more attention needs to be paid to media literacy. Advertising is not going away, and it is not inherently a bad thing, but it is important for people to know when they are being coaxed into buying something.

–Emily Long

Is broadband Internet access a public utility?

Thursday, February 18th, 2010

water faucet

Is not having broadband like not having water?

Broadband Internet access in this country is a problem, and as many of you probably know, the FCC is currently drafting a plan to change that. In findings released yesterday by the Department of Commerce, 40% of Americans do not have broadband access, and 38.9% of people who don’t have Internet access at home cite high costs as the reason. The federal government has taken on the task of increasing broadband access in part because it expects that increased access will improve the economy, as well as provide more opportunities for health care and education–all of which are cornerstones of the Obama Administration’s agenda for change. As I watch the development of the broadband debate, one question springs to mind: Has broadband access to the Internet become a public utility?

A public utility can be defined as “a business that furnishes an everyday necessity to the public at large.”  Gas, electricity and water are all considered public utilities, as is telephone service. In strictly legal terms, there is also a regulatory component in the public utility definition, but here I am concerned with the “everyday necessity” portion. One of my college professors spoke about a problem he was having with his neighbor, who wanted cable television. At the time, the only way the  neighbor could get cable service was by running a cable under my professor’s lawn (at least this is what he was told). When my professor arrived home to find his lawn in ruins, the neighbor claimed that cable television was a public utility, and so he had a right to dig up personal property in order to receive cable TV. My professor disagreed, took the neighbor to court for damaging private property, and the judge determined that cable was not an “everyday necessity.” Thus, the neighbor was denied what he believed was his right to HBO via my professor’s lawn.

I agree with the judge that cable television is not an every day necessity. It is a luxury. However, just as the Internet is a major source of information, so is cable television; the difference, I believe, is interactivity. A lack of cable TV does not make it more difficult for someone to search for a job or apply to school, and I would count both employment and education as necessities. You may be able to learn about general health-related issues on TV, but with so many health care plans and resources now being diverted almost exclusively online, it will soon be very difficult to manage your personal health needs.

I don’t recall an argument ever being made by the government that people not having cable is an issue for real concern, but this seems to be the case with the Internet. Equally important as having Internet access is learning media literacy; otherwise we’re in a world of trouble. One thing I frequently hear is that people already know how to use the Internet, so what can media literacy do for them? My response is usually something along the lines of, “They may know how to put the key in the ignition, but that doesn’t mean they should be on the road.” It’s easy for those of us living in a big city like New York to assume that everyone has access to the Internet, and everyone knows what they’re doing. After all, you can’t get on a subway here without seeing smartphones, mp3 players and handheld video games. But the truth is that not everyone has access, whether you’re talking about New York City or the entire United States, and this is a problem because the Internet is quickly becoming essential to daily life. It may have been ridiculous to say this ten years ago, but I do believe broadband Internet access is a public utility; as websites continue to get more sophisticated, low-speed access is less and less useful . My hope is that, together with building the infrastructure to strengthen this utility, adequate attention is paid to the media literacy education which must accompany this growth.

–Emily Long

Can China be media literate without Google?

Wednesday, January 13th, 2010

The news that Google threatened China to cease operations and search result censorship in the country due to the possible hacking of email accounts by the Chinese government belonging comes as no surprise. China has a long history of censorship, and for a while now, certain Google searches have returned blank results. Back in March, YouTube and Facebook were banned. Possibly China’s sole source of true investigative reporting was Caijing, the financial newspaper, but back in November its founding editor, Hu Shuli, resigned along with other senior staff. The reported reason for Hu’s resignation is that she was offered a tenured position at Zhongshuan University, but questions remain as to whether she has simply been sidelined by a government growing increasingly nervous over her reporting.

So, again, no surprise that Google is censored, and has been since Google.cn was started. But what is surprising is that in recent months, China has been taking steps to incorporate media literacy into its educational institutions.  In November, days after Hu’s resignation, British, Japanese and Chinese scholars gathered in Beijing and formulated an action plan to incorporate media literacy with existing primary school curricula.  The forum itself was organized by the University of China. Just three days ago, Li Xiguang was announced as the head of a new journalism academy in Chongqing; Li also happens to be known for his recommendations to the Chinese government for increased transparency, and his Tsinghua International Center for Communication (TICC) is the designated as the training base for government spokespersons. He also plans to bring his existing media literacy course from TICC over to the new academy.

Given these steps, it will be especially disappointing if China wants to continue censoring Google results and hacking Gmail with zeal, prompting Google to remove itself entirely from the country. A decision to stop censoring Google (and YouTube, and other sites) would fly in the face of China’s deep-seated policy towards free speech, but do the people of China really believe media literacy is possible without the embrace of an open Internet? Obviously, Google and YouTube were still being censored during the forum in Beijing and when the announcement was made about Li Xiguang; perhaps the hope that this was a herald of change in Chinese media policy was sheer naivete. News literacy is an essential component of media literacy, and without it, progress seems unlikely.

Every blank screen that shows up after a search for “Dalai Lama” is like a light bulb reminding the Chinese people who is in control (though, I’m sure if you ask them, it is not easily forgotten). In Northern Ireland at the height of The Troubles, television screens went blank when the station was not allowed to broadcast a documentary about alleged prisoner abuse in Belfast. This was done in favor of running a comedy program; everyone who tried to watch at that time was alerted to the fact that something was being kept from them. During political unrest in Fiji last summer, the Sunday edition of the Fiji Times was published blank, except for a statement announcing that content had been censored.

The power of blank can be great, and surely Google knows that. I don’t blame them for perceiving their Chinese operations as a waste of time and money if they will continue to be censored and have their systems hacked by the government, and I would be very surprised if they do not carry out their threat to leave. It won’t be long before the people of China are left without even a blank from Google, and the dream of media literacy slips further away.

–Emily Long

Me, Myself and Media: Ten Years in Review

Tuesday, January 5th, 2010

New years lend themselves to reflection, but this is especially true for new decades. I am no exception, but what strikes me as I look back is how closely my personal development has tracked with the development of new media and new technologies. I started college in 1999, back when the .edu email address as standard issue for incoming students was still a pretty new concept. I was no longer identified by whatever silly nickname informed my first email address I used in high school. For the next four years, my online correspondence and identity was linked with a handle assigned to me by some computer system, and there was nothing I could do to change it. In high school, I had a name, but as I began to pass into independent adulthood, I had a user ID.

The first time masses of people around me believed the end of the world was near was with Y2K, all because computers might not be able to understand a date change. Of course, life went on, and when 9/11 happened, the Internet was the first stop for those of us who couldn’t get an intelligible news story from the bewildered commentators on TV in the student union. For me, television was the only media that was able to fully communicate the destruction and fear of that day and those that followed. The images were somehow comforting. If I had only learned of the events by radio or through still pictures (video was not yet commonly found online), I know that my imagination would have dreamed up something even worse than reality.

Also in 2001, I got my first cell phone, since I finally had a car at school and my parents were worried about me driving between Chicago and Champaign by myself with no phone to use in an emergency. Though less clunky than the car phone we had in the family minivan, this one was still fairly cumbersome. I could fit a whopping twelve names in my speed-dial, got whatever ringtone the thing came with, and the digits on the screen looked similar to the digits on a clock radio.  By comparison, I can now program a nearly infinite number of contacts into my phone, have the choice of thousands of ringtones which can be customized to match the person calling me, plus I can watch video, check email, take pictures, send pictures, play games, play music, organize my calendar, get directions and much more that would have been a challenge for the desktop computer I had in college.

I graduated college in 2003, and when I moved to New York City for graduate school a few months later, I purchased a refurbished laptop to replace my ancient desktop PC. I upgraded to a snazzy new flip phone with a color screen. I purchased my first television, which also had a VHS and DVD player. Early in 2004, I met the man who is now my husband—through something called Friendster. Also in my grad school years, I first heard of something called “media literacy” in a class I took with Todd Gitlin, and I was hooked. The next year, pinching pennies while writing my thesis, I began a personal experiment/money-saving venture where I cut out TV altogether, and used the set solely for watching videos and DVDs. I quickly came to love the absence of commercials in my apartment, and found that watching things on demand from my library was far better than living by a schedule devised by someone else.

The innovations since 2006 may have been greater in number, but none impacted my life as much as the earlier years. As I grew more independent in my own life, the media and technology industries seemed to grow with me, making their products more accessible, personalized and interactive. I used to feel embarrassed when I got upset with my computer for losing a file or with my phone for dropping a call. With technology having played such a large role in my life, it was easy to put my gadgets through a process of anthropomorphosis. Ten years ago, I was being taught that media happens to me—like it or not, you get an email address, crashing computers will end our planet. On the surface it seems that now, I happen to media—watching what I want when I want it, choosing wallpaper for my smart phone, creating an online space to socialize with people I choose, loading up my laptop with any number of applications and programs to adapt it to my needs. But the more I think about my relationship with media then, now and into the future, one thing seems certain: The line of control will always be blurry. The pursuit of media literacy is just one way to keep that power in check.

–Emily Long

Give the gift of media literacy in 2010!

Tuesday, December 15th, 2009

Media literacy can change lives.
Each week, the average youth watches a full 24 hours of television. Recent studies show that without skills to think critically about media like TV, young people are more likely to smoke, become obese and do worse in school. When you donate to The LAMP, you invest in our programs bringing free media literacy training to hundreds of New York City youth, parents and educators.

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“I hope we have more awesome experiences like this!”

Digital Remix students“This workshop was an awesome experience because we learned how to use iMovie and how to edit commercials…
We learned how to use sound, text, pictures, movies, and special effects on iMovie to create a remix of the commercials. [LAMP Education Director] Katherine [Fry] was talking about a special program called The LAMP (Learning About Multimedia Project) where she taught us about how commercials have hidden messages and how some can lie to persuade people to buy their product…I thank everyone in MOUSE Sqaud for an awesome experience on that day. I hope we have more awesome experiences like this!”


–Yvette, age 19, Queens; student of The LAMP’s “Digital Remix” workshop sponsored by MOUSE

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